Bob's product isn't for "getting it up" (that's Levitra & Viagra). Bob is advertising a "natural male enhancement" - That's why all the references to "big" in the commercial, and why Bob always has a big grin.
It used to be that you only got penis enlargement ads thru email spams - but now you can see it on TV.
My 72 year old mother called me from Florida and complained about all the penis enlargement emails she keeps getting. She says, "I don't even have one!".
So the mouse says to the elephant, "Yeah, so what if I can't reach the bottom, I can sure bang the Hell outta the sides!"