Brokeback was very successful; a $14 million production cost with a worldwide box office gross well over $100 million. Not a blockbuster like Passion or Narnia, but certainly not an utter flop.
When you take into account the gazillions of dollars spent "promoting" this waste of celluloid, (they're STILL selling it here, BTW) I'd think the profit on "Bareback Mountin'" is marginal, at best.
Successful?! On what planet? It's taken 3 1/2 months for it to gross only 100 mill WORLDWIDE. And this takes none of the advertising costs into account. I cannot recall ever having a movie shoved down my throat with advertising like this one has been. It's non-stop. I guarantee you they've spent WAY over 100 mill on advertising. Narnia has grossed six times BM's box office, and I can't even recall what their commercials were, I saw so few.