[Don W]

Brokeback was very successful; a $14 million production cost with a worldwide box office gross well over $100 million. Not a blockbuster like Passion or Narnia, but certainly not an utter flop.

When you take into account the gazillions of dollars spent "promoting" this waste of celluloid, (they're STILL selling it here, BTW) I'd think the profit on "Bareback Mountin'" is marginal, at best.

[durasell]

Brokeback was a "proof of concept." Low budget movie with high production values and "name brand" talent aimed at a relatively small demographic.