Posted on 02/17/2006 12:06:55 PM PST by iPod Shuffle
The stores near me seem way behind the times, not to mention they don't have much of a selection in computers and software.
I once wrote Radio Shack to complain about that. I liked the stores, and it bothered me that the company would institute such an annoying sales policy. They responded with a self-serving boilerplate letter explaining how the policy helped them better serve their customers. In addition, I was surprised to find that the letter granted me a sort of exemption. I was given the option to show the letter to Radio Shack's sales clerks instead of having to divulge my personal info. In other words, Radio Shack responded in a letter addressed to me by name at my correct address, to tell me that I was no longer obligated to give the company my name and address. Moreover, they actually expected me to carry that stupid letter around with me and produce it when I shopped at their stores.
I found another solution: shopping less often at Radio Shack.
It is a shame it is no longer "mainstream" to build stuff and experiment. I guess RS will take that valuable space used for power supplies and components and make room for yet one more phone -- that will make the difference! As if people who buy components never buy audio equipment or other gadgets.
I don't see how RS will continue to compete if everyone else (WalMart) has the same items at a lower price. I recently went into a Radio Shack and half of the store was taken up in stuff for cell phones. And half of that space was not cell phones themselves -- just cheap stuff like vinyl cell phone covers, cheap headphones, etc. They are crazy if they think that 1/4 of the store dedicated to vinyl cellphone covers will somehow save the business.
RadioShack is Americas Technology Store
And that explains what is wrong with America.......
What Wal-mart ought to do....is buy Radio Shack...and make it a corner of the store. Wal-mart has never done that well on electronics and it'd be nice to have a geeky guy standing there who could actually answer questions like I always find in Radio Shack. I personally think that Radio Shack has less than five years of business left. I can't see long term survival in their cards. Where they really profit is in small towns of 10-15,000 people...and they are the only electronics shop in town.
Something just occurred to me. A month or so I was in a Radio Shack buying some parts and I remarked to the clerk that this store has more parts than other Radio Shack stores I had been to. The clerk said that RS stores in malls would focus on consumer goods and not have many parts while RS stores not in malls would have more of a selection of parts. I thought that was kind of odd. In light of this story, I bet the RS store not at malls will sell components and stuff at closeout prices and many of these stores will then close, while the RS stores in malls will be cellphones wall-to-wall with the occasional stereo.
I can top that: I remember when RadioShack sold leatherworking kits.
Nuts and Volts Magazine is the last heir (IMO) of the "Radio Electronics/Popular Electronics" tradition. PE began to fade away when they decided to become a yet another "me too!" computer magazine in the great glut of carbon copy mags in the mid 80s. I kept buying "Poptronics", the last gasp of a combined PE/RE, even though they had been lame for a long time before the end. Ditto Wayne Green's "73" magazine, which used to be as thick as a catalog in the late 70s and early 80s and loaded with great reading. It really took a nose dive after he sold it off and then bought it back in the later 80s. Way too much rambling conspiracy, fad diet, miracle AIDS cure crap took over. I miss the old phone book sized issues of Byte, too, especially from the era when Robert Tinney did the covers and Leo Brodie provided cartoons.
Geez, I must be getting old!
So are the tubes! (heh, heh)
"you've got questions, well so do we"
I've got to comment on this topic since I worked there as a part-time sales clerk in the 70's and the 90's.
Back in the 70's the name/address thing made some sense, receipts were still hand-written and you could handle the small stuff as cash. They used the info for direct mailing of course, and I guess it was somebody's bright idea for targeting. It became a focal point of performance, since it helped the higher-ups, it was a major job performance metric.
When they put in the computers it got much worse. Every transaction had to be rung up, and putting CASH in the N/A box was good for about maybe two tickets a day. They would threaten to fire you if you didn't keep your name/addy up in the 90% range. You don't know how many people quit over that, and many times you'd just make up a name rather than piss somebody off... but they got wise to that too. I know of no other store that has ever had a corporate policy so obnoxious to their customers. It just made me cringe to sell anything... by the time I worked there in the 90's it was a blessing to get the rare person who wasn't at least a little aggravated about it, and I had several people blow up right in front of me.
I don't think they gave it up until mailing costs went too high, but it has scarred their corporate image forever.
Supply Chain Management, no coherent strategy for today's consumer Market. Their management is living in the past and has not adapated to the current Retail climate. Take a look at Best Buy, Circuit City, or Conn's. They are doing a much better job of marketing to the consumer market.
I walked into one and they had nothing I would be interested in buying. I am typing on a keyboard of a PC I bought at best buy. In front of a monitor, multifunction Laser Printer/scanner/fax/copier.
I am surprised that they have lasted this long. A leaner, smarter company may emerge with a chance to compete and actually sell stuff customers really want.
There was another earlier storemostly mail-orderlocated on Jericho Turnpike on Long Island, New York.
It had a name made from initials, something like "SJKWV". (Which I think stood for "Seven Jewish Korean War Veterans", or something like that.)
Even a friend who lived nearby at the time can't recall it, but I've got a steel-trap for trivia.
Any old-timers remember what store I'm talking aboutin the 60s and 70s?
Lafayette Radio- used to buy mail-order parts from them.
The store next door to mine in the old, long-burned-down Brunswick Mall was a franchise of theirs when it started out circa 1969.
I'd visited my local Shack to buy an extension antenna for my hand-held scanner. While paying up, the clerk asked me who provides my cell-phone service. When I answered I use a Trac-phone, he turned up his nose and suggested I should switch to their phones.
I just stared at him for a few beats... then quietly suggested (using my dangerously quiet voice) he finish up the sale so I could leave. He rang me out very quickly without further harassment.
Mark one up for counter-intimidation. ;-)
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