How do you get to the people that don't follow the news? You can't just go to a web forum, everyone on those, pretty much agree with each other.
Right, how do you?
The answer is, they check in from time-to-time. Typically just a few days before an election or when some media frenzy is going on. Their attention spans are short, their memories are short and their reasoning powers are pretty awful (think, say, 19% popular Perot vote in 1992), and unfortunately for the Republic, they decide elections when both bases turn out.
They also get a lot of "news" from Jay Leno, David Letterman, and The Daily Show.
Timing and placement are critical.
You evidently haven't been on many of the WMD threads (or the evo-crevo riots) at FR.