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Yeah, shortwave is still the way to go for simple yet a cheap way to reach a lot of people. I know it can get expensive as Andy Sennitt (haven't heard about him in a long time) said with the 500 kW transmitters, but even low powered transmitters can cover a lot of areas. I once heard New Zealand one night when their SW transmitter was rated only at 7500 watts. I picked up the Camaroon's 300 watter at the time too on my DX-440 I know this is an AM station, not a shortwave one but one night here in Pittsburgh, I picked up KDIA out of Berkeley, Calif, in my Ford Explorer and that was a 10,000 watter. Wish I had more time to DX. I do like to listen to CFRB out of Toronto, Canada on 6070 kc during the day.
Especially when you open the top of your Collins 75A4 and feel the warmth from the glow bottles inside.