I have seen many companies go down the tubes because they focused on price and not costs. They are very different things.
And if Dell is losing money because of poor or costly tech support, then they deserve to go down the tubes. I'm not going to lose any sleep on Dell's account. As a consumer I purchase the most product for my money. Doing anything else encourages and artificially supports companies that don't want to compete in the real market.
As you should Victor. I no longer purchase Dell and not because of price but because of the poor, "English as a 2nd language service". That poor service increased my COST more than the original purchase price because of lost data and applications. Looking at the initial price tag is short sighted.