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So why is [MN] teachers union running costly TV ads?
Minneapolis Star Tribune ^ | 1/23/06 | Katherine Kersten

Posted on 01/23/2006 7:42:34 AM PST by Caleb1411

Education Minnesota, the 70,000-member teachers union, wants to know what you think about our state's public schools. And it's willing to pay a million bucks to find out. Or so it says.

The union has launched a million-dollar, monthlong TV advertising campaign urging you to go to a website, www.schoolsfirst.org. There you can fill out a survey on public education or learn how to attend a public "listening session." Sure, the Minnesota Legislature will be meeting in five weeks, and there's a statewide election this fall. Never mind. Judy Schaubach, the union's president, assures Minnesotans that the campaign has no overtly political purpose.

"Our goal is to provoke a statewide discussion about what people want from our public schools," she told me last week. "For us, it's more about listening than talking."

A TV ad campaign seems a haphazard and costly way to generate reliable public opinion data. I asked Joe Nathan, director of the Humphrey Institute's Center for School Change, how his center gathers such information.

"We use a reputable pollster to conduct unbiased, scientifically valid public opinion surveys," he said. Is the price tag $1 million? "You can conduct a high-quality statewide survey, asking respondents 10 to 15 questions, for about $10,000," he said.

Do you have doubts yet about the real purpose of Education Minnesota's costly ad campaign? Check out the survey at www.schoolsfirst.org, and you'll have more. The questions listed there have a theme. That's right -- it's more funding for public schools. (Example: "Do you believe that state funding for K-12 public schools should be increased?")

The survey also asks for the respondents' opinion on the "biggest challenge facing your local public schools." But most of its potential answers, including "inadequate funding" and "cuts to classes/programs," imply that more money is the solution.

(Excerpt) Read more at startribune.com ...


TOPICS: Culture/Society; Editorial; US: Minnesota
KEYWORDS: education; educationminnesota; nea

1 posted on 01/23/2006 7:42:38 AM PST by Caleb1411
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To: Caleb1411

Great grammar on that headline! LOL!


2 posted on 01/23/2006 7:44:20 AM PST by Lunatic Fringe (North Texas Solutions http://ntxsolutions.com)
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To: Caleb1411
The teachers union wants to fleese more money out of the taxpayers for increased pay of the teachers.

Your elevator doesn’t have to reach the top floor to figure this one out.

3 posted on 01/23/2006 7:58:20 AM PST by bulldozer
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To: Caleb1411

Why do people think that a labor union has any concern about the product being produced? I've never understood that. Unions exist to benefit their members-- quality of product is 'management's problem.'


4 posted on 01/23/2006 7:59:05 AM PST by atomicpossum (Replies must follow approved guidelines or you will be kill-filed without appeal.)
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To: Lunatic Fringe

Apart from the missing apostrophe, what is the grammatical error you see? I don't see one.


5 posted on 01/23/2006 8:09:08 AM PST by Maceman (Fake but accurate -- and now double-sourced)
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To: Caleb1411

It's not a real survey. It's advertising. Just like politicians send you surveys in the mail, along with solicitations. They want to boost your ego a bit before asking for bucks. If they ask your opinion on something, then they think you will feel more important. In reality, they don't give a cr@p, as long as you support them.


6 posted on 01/23/2006 8:14:56 AM PST by narby (Hillary! The Wicked Witch of the Left)
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To: Maceman

That was it. And, it just reads awkwardly.


7 posted on 01/23/2006 8:20:42 AM PST by Lunatic Fringe (North Texas Solutions http://ntxsolutions.com)
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To: Caleb1411
So why is [MN] teachers union running costly TV ads?

Because the strategy worked for the teachers unions in California.
They managed to short-circuit Arnold's initiatives with their
advertisements of sad, weepy teachers begging Arnold to "give back"
"THEIR" education funds.

I realized that too many California voters were either dumb or
insane...the teachers in those ads looked like they needed anti-depressants.
No sane person would let their kid into a classroom with them.
8 posted on 01/23/2006 9:32:21 AM PST by VOA
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To: Caleb1411

bump


9 posted on 01/23/2006 9:55:25 AM PST by lesser_satan
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To: Caleb1411

Bump,

Everybody be sure and add your feedback by taking their survey! I may have mentioned "thuggish unions" in mine.


10 posted on 01/23/2006 2:40:17 PM PST by gore_sux (and so does Xlinton)
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