Based on what I have been told, some elderly women go to the hairdresser once a week and get their hair done including a wash. Their hair stays in place partly because they do not get their hair washed again until they return to the salon the following week.
Source: various hair dressers
my wife's grandmother does that..
One word...Ick!
The new generation of "light hold" hair spray doesn't produce that "helmet" look, but your average elderly lady LIKES it that way. She doesn't have to worry about it until next Wednesday.
Source: the elderly lady who has her weekly hair appointment at the same time on Wednesday that I have my bi-monthly trim.