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Cash pours in for student with $1 million Web idea
Reuters ^ | Dec 29, 2005 | Peter Graff

Posted on 12/29/2005 4:18:12 PM PST by george76

If you have an envious streak, you probably shouldn't read this.

Because chances are, Alex Tew, a 21-year-old student from a small town in England, is cleverer than you.

And he is proving it by earning a cool million dollars in four months on the Internet.

Selling porn? Dealing prescription drugs? Nope.

All he sells are pixels, the tiny dots on the screen that appear when you call up his home page.

He had the brainstorm for his million dollar home page, called, logically enough, www.milliondollarhomepage.com, while lying in bed thinking out how he would pay for university.

The idea: turn his home page into a billboard made up of a million dots, and sell them for a dollar a dot to anyone who wants to put up their logo.

A 10 by 10 dot square, roughly the size of a letter of type, costs $100.

He sold a few to his brothers and some friends, and when he had made $1,000, he issued a press release.

That was picked up by the news media, spread around the Internet, and soon advertisers for everything from dating sites to casinos to real estate agents to The Times of London were putting up real cash for pixels, with links to their own sites.

So far they have bought up 911,800 pixels. Tew's home page now looks like an online Times Square, festooned with a multi-colored confetti of ads.

"All the money's kind of sitting in a bank account," Tew told Reuters from his home in Wiltshire, southwest England.

"I've treated myself to a car. I've only just passed my driving test so I've bought myself a little black mini."

(Excerpt) Read more at today.reuters.com ...


TOPICS: Business/Economy; Culture/Society; Foreign Affairs; News/Current Events; United Kingdom
KEYWORDS: ads; advertising; computer; computers; homepage; internet; london; milliondollar; pixels; web
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To: oh8eleven

UK tax rates at that level of income are about 40%. Not that different from US rates (35% + 1.45% for Medicare, plus 6.2% of the first $90,000 in income, plus applicable state taxes).


21 posted on 12/29/2005 5:07:50 PM PST by hc87
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To: george76

Wow, I constantly overestimate the intelligence of marketers. Here I am busting my butt applying for patents and developing prototypes and this guy makes a cool million selling pixels. Good for him. I'm not worthy.


22 posted on 12/29/2005 5:11:08 PM PST by rasblue (Everyone has their price)
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To: Kozak

Contrary to popular belief, PT Barnum didn't say that.
http://www.historybuff.com/library/refbarnum.html


23 posted on 12/29/2005 5:27:55 PM PST by Uddercha0s
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To: Uncledave
Just a tad cluttered.
24 posted on 12/29/2005 5:29:22 PM PST by BenLurkin (O beautiful for patriot dream - that sees beyond the years)
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To: george76

That's a heckuvan idea! He deserves the money!


25 posted on 12/29/2005 5:30:39 PM PST by BradyLS (DO NOT FEED THE BEARS!)
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To: george76

How did he get anyone to believe that the 10 x 10 square of pixels was worth $100? Who is going to be constantly surfing into his site to look at this e-mural?


26 posted on 12/29/2005 6:01:47 PM PST by The Red Zone
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To: george76

I saw this a while ago when there were only a few ads on the page. It's awesome that it worked out so well!


27 posted on 12/29/2005 6:03:16 PM PST by billybudd
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To: Uncledave
Image hosted by Photobucket.com yeah... all we need is FR about $200.

i'll kick in ten pixels.

28 posted on 12/29/2005 6:03:51 PM PST by Chode (American Hedonist ©®)
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To: billorites

"I spent college lying in bed thinking about girls."

Now he can pay for them, too.


29 posted on 12/29/2005 6:11:17 PM PST by PLMerite ("Unarmed, one can only flee from Evil. But Evil isn't overcome by fleeing from it." Jeff Cooper)
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To: MarkeyD

"You should read the testimonials."

Outstanding. This should make for a required case study in business school. It is simplicity itself.


30 posted on 12/29/2005 6:28:20 PM PST by Eccl 10:2 (Pray for the peace of Jerusalem - Ps 122:6)
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To: george76; SortaBichy
so I've bought myself a little black mini."

All those bucks flowing in, and he splurges on Gary Coleman?? Sheesh.

31 posted on 12/29/2005 6:38:59 PM PST by ErnBatavia (I post in slang..live with it or ignore it - reader's choice.)
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To: Uncledave

I just looked at it, it gave me a headache!


32 posted on 12/29/2005 6:45:59 PM PST by Lockbar (March toward the sound of the guns.)
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To: The Red Zone

It's a 15 minute of fame thing, but it allows all the people who placed ads to capitalize on it.


33 posted on 12/29/2005 9:39:29 PM PST by MarkeyD (Cowards cut and run. Marines finish the job. I really, really loathe liberals.)
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