[jimbo123]

Their marketing strategy is to roll it out to the top homo markets across the U.S. They're almost out of markets. The producers spent $14 million to the movie and the box office take has been $8 million, which means the producers have made approximately $4 million of that. They're still $10 million in the hole (pun not intended!) This movie is a flop, regardless of what the gay media cheerleaders try to say.

[dfwgator]

I wouldn't say it's a flop. It was relatively cheap to make, and there are enough gays who do want to see the movie for it to recover it's costs and make a profit. But it will never play in fly-over country, but it still won't prevent the movie from being profitable.

[HostileTerritory]

It's kind of silly to call a movie a flop a few weeks after its opening when they're still planning to expand it to more theaters. It's like calling a basketball game exceptionally low-scoring after 4 minutes.

All the signs indicate the movie's going to do very well for a small independent film, make its producers some money, and not be seen by the large majority of Americans.

[Nonstatist]

They're still $10 million in the hole

And we're talking millions and millions of free publicity; through the Globe nominations, the evening news spots, the newspaper articles, etc. The MSM is going to the mat with this and maybe theyll make a few bucks on it. More hype than anything else.

[NeonKnight]

Those are some seriously low numbers. Major motion pictures are now expected to clear the $100M mark within the first couple of weeks, or they are considered failures.

BBM has already played to it's demographic and has nowhere else to go. In the end (a year down the road) the producers may make a couple of million bucks.

Assuming it was a year in the making, and 2 years before the full returns are realized, not a great return on $14M dollars, but I suppose a person could do worse.

[Cletus.D.Yokel]

If my memory serves me, "limited market roll-outs" are generally subject to "special" (read: higher) pricing per ticket.

[kaylar]

The producers spent $14 million to the movie and the box office take has been $8 million, which means the producers have made approximately $4 million of that. They're still $10 million in the hole (pun not intended!)

Is that the cost of just making the movie, or of all expenses? I ask because Disney's Treasure Planet didn't even make enough to pay for the cost of advertising. While BM doesn't have near the advertising as a Disney would-be "blockbuster" (and no Burger King tie-ins, etc) there should be some expenses for promoting the thing-so this movie may be even more of a financial bomb than your scenario suggests.