Posted on 12/14/2005 9:56:30 AM PST by 1stFreedom
American Girl Tries to Restore Image, Pro-Life Group Declares Victory
To: National Desk CHICAGO, Dec. 14 /Christian Wire Service/ -- "American Girl is trying to restore its wholesome image with pro-life families," said Ann Scheidler, executive director of the Chicago-based Pro-Life Action League. "Their efforts at damage control show how effective our protest and boycott have been."
"In contrast to American Girl's affiliation with pro-abortion Girls Inc, they have just launched a major ad campaign, designed to protect girls from growing up too fast," said Scheidler. "The sudden about-face is clearly a response to our boycott of American Girl during the Christmas shopping season."
The "Save Girlhood" ad campaign, the first ad campaign in the company's history, seeks to preserve girls' innocence and suggests wholesome, fun activities for girls and their parents. The campaign includes a new website, www.savegirlhood.com.
"The 'I Can' bracelet project which funded Girls Inc. abruptly comes to an end December 26," said Scheidler. "This new 'Save Girlhood' project proves that consumers can demand integrity from a company by refusing to buy its products when it betrays its consumers' trust."
"The League's boycott and the pickets have been highly successful. We are happy that American Girl is trying to win back our confidence. But we continue to be watchful," said Scheidler.
The Pro-Life Action League called for a boycott of American Girl on November 1, to continue through the Christmas shopping season. The League held pickets at American Girl Place in Chicago on November 25 and December 3, and at American Girl Place on Fifth Avenue in New York on December 10.
American Girl began de-emphasizing the "I Can" project within days of the League's first press release decrying the link with Girls Inc. Bath and Body Works, the only other outlet for purchasing the "I Can" bracelet, quit the project in late November. The League has distributed thousands of "You have betrayed our trust" brochures.
The Pro-Life Action League is the nation's largest activist pro-life organization. For further information please see www.prolifeaction.org.
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Too little too late. They lost a <$400.00 pouchase this year.
Oh, my little girl will work REAL hard to compensate.....
I have 5 daughters who will be getting vision forum stuff this year (not only from my wife and I but also the grand parents, which is where the big money is). This announcement comes too late for us this Christmas. We haven't decided yet whether we will switch back for next year.
Then seek financial JJ type support from American Girl which gives to such causes focused on their demographic group. Let's see where American Girl really stands.
Good for them. They've moved from the 'no buy' list, to the 'suspicious' list. I'll keep my eye on them in the future. If they backslide, my personal boycott continues. If they keep on the straight and narrow, my two little girls will get some of their dolls--some day.
My 5.5 year old daughter hasn't seen her American Girl catalog since early Nov.
Me thinks AG will never see our hard earned money again.
Congratulations to all who participated in the boycott!
Kudos American Girl. Even though we know some were going to buy them regardless (kid pressure), I met a lot of parents at the Manhattan store who wanted to take the dolls back in last Saturday. The store planned on ending it anyway, but maybe this will make them think twice about who they put in with.
American Girl especially attempted to earmark the funds which they would send to non-abortion, non-gay/lesbian, non-sex ed causes (which, face it... is impossible),... when the spokesperson rolled over on them and said they give us money... so they support all our causes, they knew it had to end. Girl's Inc. looks (on the surface), to have many good programs for girls, but they have a multi-pronged agenda accompanying them.
Better late than never. Though, as many point out, it is nominally better. Whether they're doing this in good faith or as merely an attempt to salvage some business from conservative people for the time being has to be seen. For this reason, I'd personally take this with a grain of salt.
Though I wonder if that church in Brookfield, WI had a role in this by declining one of their fashion shows as a fundraiser...
Witness what has happened to the Girl Scouts over the last twenty years. Once the process begins, it is very hard to stop.
Kudos to the people who organized to give American Girl as sharp rebuke at the very early stages of this process. Hopefully the lesson will be taken to heart, and the forces of the feminist left can be stopped, or at least significantly delayed.
Though, I must admit that I sat through the recent Felicity TV special with about a million other fathers about three weeks ago. The story disappointed me because the girl stole a horse, broke promises, and kept secrets from her parents, yet she was rewarded at every turn. Not exactly the message a parent would want...
Major bump!
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