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Web Site Takes a Happy Approach to News (HaPPyNews)
AP on Yahoo ^ | 12/11/05 | David Koenig - ap

Posted on 12/11/2005 9:59:52 PM PST by NormsRevenge

DALLAS - Carrie Rodgers is so engrossed by cable-television news shows that her husband calls her a news addict, but lately she has found another source to balance the onslaught of stories about war, crime and natural disasters.

Two or three times a day, the 28-year-old insurance agent in Columbia, S.C., turns to a Web site called HappyNews.com.

She often clicks first to a section called "Heroes," which recently featured stories about U.S. troops rescuing two cheetah cubs in Ethiopia and the induction of 12 people into the Hall of Fame for Caring Americans.

"There's so much going on in the world that is so sad," Rodgers said. "You can go anywhere and find depressing news. I'm glad somebody has stepped up and shown there are still good people in the world."

HappyNews is the brainchild of Byron Reese, chief executive of Austin, Texas-based PageWise Inc., which publishes several how-to and advice Web sites. He decided the world needed a refuge from all the unpleasantness served up by newspapers and television news shows, so he launched HappyNews in July.

"This is asking the question, what is news?" Reese said. "News is supposed to give you a view of the world. The news media, the way it has evolved, gives you a distorted view of the world by exaggerating bad news, misery and despair. We're trying to balance out the scale."

On Dec. 2, The New York Times, Washington Post and Los Angeles Times Web sites led with news that 10 U.S. Marines in Iraq had been killed by a bomb, the deadliest attack against American troops there since August.

HappyNews went with "Emily, the stowaway cat, is coming home," about a Wisconsin tabby that got stuck in a cargo container and wound up in France.

Other lead stories on HappyNews recently included: "Man decks house with synchronized lights," and "Washington grape growers reap record harvest."

Some items come from The Associated Press, which HappyNews added last month. Others are rewritten from press releases or come from 150 "citizen journalists," who must follow standards for fairness, accuracy, spelling and grammar, and provide sources so HappyNews can fact-check their stories.

Editor Patricia Meyer and a small staff select about 40 items to post on the site each day. They reject any story that may draw objections from more than 5 percent of their estimated 100,000 regular readers.

Almost all political stories are rejected. Coverage of the war in Iraq has been limited to things such as Marines celebrating Thanksgiving and volunteers sending teddy bears to Iraqi children.

The 30,000 job cuts announced by General Motors Corp. last month? You won't read it in HappyNews, but stories about hiring are welcome. Even sports stories are mostly out of bounds, "because one team wins and one team loses," Reese explained.

The staff favors stories about health, science, the arts and heroes. A new section called HappyLiving offers tips on everything from barbecuing to finding a baby sitter.

The mainstream media has struggled for years with balancing hard news, seen as more important, and softer feature stories. Surveys have shown that many readers want more good news, and newspapers and television have responded by offering more entertainment and celebrity coverage, said Tommy Thomason, director of the journalism school at Texas Christian University.

"Unfortunately, the events we need to respond to as informed citizens are not good," Thomason said. "If you know all about synchronized Christmas lights, that won't help you be informed when you're voting on the people who will lead the country."

Advertisers have been slow to find HappyNews. The only paid ads are mostly unobtrusive Google links on each page. Without divulging figures, Reese acknowledged the site is losing money, but he expressed confidence that eventually it will turn a profit.

As far as readers, Reese said there is no clear geographic pattern — it doesn't appear that one part of the country likes happy news more than others do — but about 60 percent of the readers are women.

The company also says it doesn't actively market the site. Carrie Rodgers can't recall exactly how she heard about it a few months ago, but now she sends friends free HappyNews bumper stickers.

Sam Stapp, a security officer in Louisville, Ky., stumbled across it while Web surfing a few weeks ago. He enjoyed the story about the Marines' Thanksgiving observation and was appalled by the mainstream media's heavy coverage of the 10 Marines killed in one attack this month.

"It's strongly tilted negative," he said of the mainstream media. "They won't tell you what those same 10 Marines were doing that helped the Iraqi people because nobody cares about that. I'm just sick of it."

____

On the Net:

http://www.HappyNews.com


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: approach; happy; happynews; website

1 posted on 12/11/2005 9:59:53 PM PST by NormsRevenge
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To: NormsRevenge

HappyNews.com publisher Byron Reese poses in his Austin, Texas, office Thursday, Dec. 8, 2005. In July 2005 Reese started running positive-news stories on the HappyNews Website after he decided the world needed a refuge from all the unpleasantness served up by newspapers and television news shows. (AP Photo/Jack Plunkett)


2 posted on 12/11/2005 10:00:51 PM PST by NormsRevenge (Semper Fi ... Monthly Donor spoken Here. Go to ... https://secure.freerepublic.com/donate/)
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To: NormsRevenge

Whaddaya think?
Are you ready for some HaPPyNews?


3 posted on 12/11/2005 10:01:32 PM PST by NormsRevenge (Semper Fi ... Monthly Donor spoken Here. Go to ... https://secure.freerepublic.com/donate/)
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To: NormsRevenge; SheLion

Something that may (hopefully) catch on -big-time. She-check this out.


4 posted on 12/11/2005 10:05:25 PM PST by The Foolkiller (Smoking is healthier than Fascism.)
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To: NormsRevenge

HaPPyNews sounds great! I also like News of the Weird on the web.


5 posted on 12/11/2005 10:06:47 PM PST by Theresawithanh (You'll get me to stop posting on FR when you wrench my laptop from my cold, dead fingers!)
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Comment #6 Removed by Moderator

To: NormsRevenge

Hey, thanks for this post. This is pretty encouraging! And I need encouragement!


7 posted on 12/11/2005 10:36:32 PM PST by MeekMom (Praise Jesus! We have so much to be thankful for!)
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To: NormsRevenge
Are you ready for some HaPPyNews?

NoPPe.

I want REAL news.

8 posted on 12/11/2005 10:37:52 PM PST by paulat
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To: The Foolkiller; NormsRevenge
Something that may (hopefully) catch on -big-time. She-check this out.

Pretty neat! :)

I get so depressed what with the horrible news we hear day after day, that this site is totally refreshing!

9 posted on 12/12/2005 3:42:42 AM PST by SheLion (Trying to make a life in the BLUE state of Maine!)
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To: SheLion

I like it. Need more of this stuff. I am not a big Rush fan, but I remember quite a few years ago, he was going on vacation. He said to the listeners," try an experiment. Do not listen to the news for one week. Just a week. At the end of that week, look in the mirror, and ask yourself honestly if you don't feel better. " I tried it, and he was 100% right. Haven't watched much network (or local) news since.


10 posted on 12/12/2005 4:37:51 PM PST by The Foolkiller (Smoking is healthier than Fascism.)
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To: NormsRevenge

I dabbled in this concept with goodnewsamerica.us. The response from the regular reader was tremendous, but it was hard finding readers to be interested in good news only. Granted it was what I thought was good news, but the investors I contacted weren't all that interested. I hope happynews.com does well. Hopefully they can raise a good amount of capital to make a real impact.


11 posted on 12/12/2005 4:44:40 PM PST by numberonepal (Don't Even Think About Treading On Me)
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To: NormsRevenge
I came across HappyNews.com a few years ago when whiners were complaining about the Job Loss articles I was posting.

Here is how HappyNews used to describe itself:

Welcome to the Happy News Story Page!

This is a great place to kick off your shoes, sit back, relax, and read a good story. Of course there's lots of stories in the world, good ones and bad ones. With the advent of the Internet, stories and jokes travel around the globe in seconds. You have probably received hundreds of them.

Well, Happy News has filtered out a few special stories for your enjoyment. Stories that will make you chuckle and stories that may bring a tear to your eye. Just click on a Story Button.

If you have a great story that you would like to share, send it to us using the "Submit a Story" button and we'll give you credit for sending it. You can also E-Mail us by using the same button.

If you're visiting Happy News, then you are the type of person who would enjoy the Oprah TV Show. It's like going to a "Positive Mental Attitude" seminar every day, and it's free!

Visit her web site and read about this week's shows.

I assume they must've changed the format of their site since then. When I clicked the link, I didn't see this description there anymore. But maybe it's somewhere else on their site. I didn't bother wasting my time trying to find it.

12 posted on 12/12/2005 4:58:16 PM PST by Willie Green (Go Pat Go!!!)
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To: NormsRevenge
so he launched HappyNews in July.

Nah, that can't be right.
I know doggone well that I've had the link to HappyNews since the Y2K elections.
Maybe someone else had the site for a while and let it go dormant.

13 posted on 12/12/2005 5:05:09 PM PST by Willie Green (Go Pat Go!!!)
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