[pcottraux]

I guess I just haven't seen enough. And I wasn't sure how much control the director has over the ad campaigns (not necessarily silly, it probably varies from movie to movie).

[carton253]

It is not silly when you are talking about other directors. The guy who did Sixth Sense had no control over the trailer and about fainted when the kid said, "I see dead people..." Gave the movie away.

It is silly to think that Spielberg doesn't control every aspect of his movie. That's what power in Hollywood allows you to do.