With the exception of small town conservative papers and the Calgary Sun, it is an uphill battle against the media, I agree. Americans perhaps are much smarter than us, as they somehow waded through the media bull fed to them and elected George Bush anyways.
The key for the Conservatives: swing some of the narrow losses in southern Ontario outside the GTA our way, and hold our own in British Columbia. We probably need 35-40 seats in Ontario to take over 24 Sussex, which is very reachable, despite the fact Toronto will go Liberal en masse again.
The Bloc Quebecois will take care of about 12 Liberals in Quebec.