Frankly, that phrase would not come to mind. Ever. I guess they developed that concept from what kids might wish to see underneath it, but those same kids glow at the mere mention of Christmas. If you say "wish" they don't. What numbskull would take a pass on using the most charges word of the season, and replace it with "wish". Great marketing ploy, if you want sales in the toilet.
"...most charged word of the season..."
Not charges...