[carl in alaska]

You're right. We don't want to get overheated and even momentarily unhinged in anger. Then we would look too much like the Dems, who are consistently unhinged. In marketing strategy there's a concept called "differentiation", which simply means that to beat your competition in the market place you must have a different kind of product or service--you can't look too much like the competition. (If you look just like the competition, then you just end up in a price war and the low-cost producer wins.)

We want to appeal to calm, conservative, religous people and business people. Let the Dems get unhinged and crazy, then fight back with honest, truthful, factual and logical arguments expressed calmly and professionally. Bush, Cheney, Frist, and even Scottt McClellan do this brilliantly. Ari Fleischer was a master at it. Meanwhile let Limbaugh, Hannity, and Hewitt launch a more passionate and ferocious counter-attack on the radio. We won't beat Hillary in 2008 by acting like Hillary and the attack-dog senators who Hillary now holds on a leash. We have to market a completely different and superior brand of leadership to the American people. I think Sen. George Allen looks really good at this kind of political strategy too. He's cool as the other side of the pillow, and real tough at the same time.

[cajungirl]

Watching Reid and knowing the actions of the dems,,there is something almost unlawful about them. I swear, you would think they were going to do something really wild, like seize the floor of the senate with revolutionaries.

I think the dems are seriously unhinged, seriously.

[LisaFab]

Carl, great analysis. I agree 100%. We are the party of ideas and should let them speak for us. We must counter the vicious Dem attacks with cool calm and procedural precision.

[maica]

He's cool as the other side of the pillow, and real tough at the same time.

#####

And his voice is so pleasant, he is a treat to listen to.