[Gondring]

Merchandising
And besides...you can charge more if demand goes up.

[reformedliberal]

There is already a lot of merchandise. I am not a fan, but I know women who are. Their husbands and boyfriends buy them the merchandise. Make it a wussy sport and those poor guys will no longer be proud to buy the plethora of stuff for their ladies.

I know one woman whose entire life is either NASCAR or Packers merchandise. I doubt she purchased one item.

I don't think the stuff is cheap, either.....I don't know for certain, though.

This CEO may just move in a more rarefied world than his customers. It isn't a shy demographic, so I wouldn't be surprised to read about a fan revolt in response.