LOL...PC runs wild in the NCAA...I'm not sure if I like "corporate " sponsorship of this classic rivalry....oh well, times have changed.
The teams shook the city down for more money. They will probably raise the ante again when Jerry Jones gets his billion dollar palace.
And, of course when the Black schools heard that Texas and OU were getting more money for their game, they played the race card even though they already knew that more money was headed their direction.