When their sales go in the tank, they'll get the message to "Shut up and churn ice cream."
Unfortunately, I believe these so-called "progressives" sold their company, lock, stock and Chunky Monkey to "the man" (aka some big conglomerate) a while ago. Their web site may say otherwise, but it ain't two old hippies running the joint anymore.
Now, they're like Rob "Meathead" Reiner. They got lots of time on their hands, and WAAAAAAY more money than brains.