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My guess as to why it's failing would be a simple lack of entertainment. Rush, Snow, Hugh and Medved are at least engaging, and rarely, if ever, go off on hate-filled rants. I listen to Savage every once in a while, but the screaming wears me out. I couldn't imagine putting up with that level of vitriol all the time, even if it was something I agreed with.

Combine that with a what I'm guessing would be a reluctance by some potential sponsors to have their product associated with a left-wing hate fest, and there you have it.

I know my local (Seattle) station that carries AA shuffled the lineup around pretty severely, and most ad time is taken up with PSAs, with some ads from lefty small businesses, like the homosexual plumber (I'm not joking).