Using "Volunteers" in an ad circa 2005 makes about as much sense as using Glenn Miller or Kate Smith in a Pepsi ad circa 1985.
"(actually a criticism of the left, btw)"
It was a topic of conversation when Paul McCartney sang, "But if you want money for people with guns and hate, don't you know that you can count me out," and John Lenon leaned in with a leer and hissed, "In."
I guess a lot of people didn't think he was serious, but there was scuttlebut that his funding of terrorism was what eventually got him killed.