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Oracle to swallow Siebel for $5.8 billion
CNET News.com ^ | September 12, 2005 | Dawn Kawamoto and Margaret Kane

Posted on 09/12/2005 10:25:57 AM PDT by nickcarraway

update: Software maker Oracle said Monday it will acquire rival Siebel Systems in a deal worth $5.8 billion, marking the second major competitor the company has targeted since mid-2004.

Oracle executives said the mega-deal is intended as a "major beachhead" against archrival SAP, which is the world's largest business-applications seller.

Siebel specializes in customer relationship management (CRM) software. Oracle said the Siebel acquisition will add 4,000 customers and 3.4 million CRM users.

Oracle Chief Executive Larry Ellison said the deal was in part fueled by requests from partners and customers, such as General Electric, that wanted to hold a single company accountable for their applications and also ease the integration process.

Larry Ellison, CEO, Oracle"This deal is good for Oracle shareholders and customers," Ellison said in a conference call with analysts. "Many of our largest customers like G.E. have encouraged the two companies to get together."

Oracle will offer $10.66 for each share of Siebel stock, a nearly 17 percent premium over the company's $9.13 closing price Friday. The deal, subject to approval by Siebel shareholders and by regulators, is expected to close next year.

Ellison included the company in a list of takeover targets during Oracle's controversial and often contentious $10.3 billion acquisition of major competitor PeopleSoft, which closed in January.

Siebel had also been the subject of takeover rumors for some time, particularly since the departure of CEO Mike Lawrie in April.

Oracle said the timing is right for its Siebel acquisition.

"Tom (Siebel) and I have been talking on and off about this deal for some time," Ellison said. "But we had to complete the PeopleSoft integration, and I said we would not do any major mergers until we had successfully completed a couple of quarters after the integration."

Charles Phillips, Oracle's co-president, told CNET News.com in July that the company had largely "digested" the PeopleSoft acquisition and was looking for other deals. "Given our size, we can do small, medium and large acquisitions, and multiple deals. We have a pretty good process down now," he said.

Oracle has made other purchases this year as well. In April, the company purchased retail software maker Retek for just under $500 million. In early July, Oracle bought pricing specialist ProfitLogic for an undisclosed sum. And last month, Oracle took a $650 million stake in Indian banking software maker I-flex Solutions.

Siebel to be "centerpiece" Oracle plans to continue product support for Siebel's CRM technology for a number of years and use the company as a "centerpiece" in those efforts.

"Siebel will be the centerprice of our CRM strategy going forward," Ellison said. "We will continue to sell PeopleSoft CRM, Oracle CRM, but Siebel will be the centerpiece."

Siebel has been struggling financially in recent years, as it has become clear that customers are switching to companies that can offer a soup-to-nuts integrated suite, rather than a specialized application, said Tom Siebel, founder and chairman of Siebel and a former Oracle executive under Ellison.

"The shift in market dynamics has occurred over the last three to four to five years," Siebel said. "A couple years ago, customers wanted best of breed in a couple of...categories, but now customers and partners are indicating they are really looking for a suite of applications to control their costs going forward."

The two companies' customers, a number of whom they share in common, wanted a single enterprise applications vendor to hold accountable and eliminate the headache of having to deal with inconsistent pricing terms, upgrades and integration that arises from using multiple vendors, Phillips said.

A large percentage of Siebel's software runs on Oracle's databases, the companies noted. And Siebel's CRM technology and Oracle's applications and middleware share an architecture that favors industry standards.

Siebel technology will also make it into Oracle's Project Fusion, which is designed to produce fully integrated software from PeopleSoft and Oracle. Support for PeopleSoft products will expire in 2013.

Marc Benioff, chief executive of Salesforce.com, which sells hosted CRM systems that compete with products from SAP, Oracle and Siebel, wasted no time in criticizing that plan.

"Oracle's strategy is simple. Instead of innovating, buy as much installed software as possible, call it all Oracle Fusion, and make sure it all uses Oracle's database," Benioff said in a statement Monday. "Now, the same thing that happened to PeopleSoft will happen to Siebel, it will die."

Salesforce.com's annual user conference is this week in San Francisco.


TOPICS: Business/Economy; Culture/Society; Germany; Miscellaneous; News/Current Events; US: California
KEYWORDS: business; hesaidswallow; oracle; sap; siebel; technology

1 posted on 09/12/2005 10:26:02 AM PDT by nickcarraway
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To: nickcarraway
Oracle to swallow Siebel for $5.8 billion

Man, that just sounds dirty.

2 posted on 09/12/2005 10:26:53 AM PDT by martin_fierro (Have You Forgotten?)
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To: nickcarraway
Their database market is getting eaten from the bottom, so they have to find other ways to keep the revenue going since no one grows revenue by running to the high-end.

It is not a tragically bad strategy if they manage the business correctly, and it helps keep PostgreSQL and SQL Server at bay.

3 posted on 09/12/2005 10:36:29 AM PDT by tortoise (All these moments lost in time, like tears in the rain.)
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To: nickcarraway
"Swallow" Siebel?

How much more prefessional can reporting get?

4 posted on 09/12/2005 10:39:26 AM PDT by ExitPurgamentum
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To: nickcarraway

Oracle & SAP: Clash of the Titans...


5 posted on 09/12/2005 10:42:24 AM PDT by COBOL2Java (Many Democrats are not weak Americans. But nearly all weak Americans are Democrats.)
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To: martin_fierro

At least they didn't buy...oh I can't say it! The restraints of good taste restrain me from saying their name. Their NYSE symbol is SI


6 posted on 09/12/2005 10:42:27 AM PDT by Gator101
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To: Gator101
At least they didn't buy...oh I can't say it! The restraints of good taste restrain me from saying their name. Their NYSE symbol is SI

That would have been hilarious. LOL

7 posted on 09/12/2005 10:43:57 AM PDT by JackDanielsOldNo7 (If it wasn't for marriage, I would not have this screenname.)
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To: nickcarraway

Now Larry and Tommy can be together again. Both these guys have huge egos, and Tommy started his business because he thought he could do it better than Larry.

As an aside, if anyone wants to read a mildly humorous short story about Tom Siebel and his Car (c. 1990), freepmail me.


8 posted on 09/12/2005 11:00:52 AM PDT by Disambiguator (Making accusations of racism is the last refuge of a scoundrel.)
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To: nickcarraway
"fueled by requests from partners and customers, such as General Electric, that wanted to hold a single company accountable for their applications and also ease the integration process" Be careful what you wish for. We have a single company for our database, application and hosting (you guessed it - Oracle). If the application (or technology stack) isn't stable you are going to have problems. Digesting all this new technology isn't complete now and won't complete for YEARS at Oracle. Having a single company accountable is a great idea, but that is all it is at this time - an idea, a goal. Oracle is not organized to deliver single point of contact services and probably cannot be made into this model. The technologies and business are just too complex. That said I 1) like their database and development toolset and 2) don't own any of their stock (full disclosure: its been about 5 years since I did, and I made a tidy profit from it).
9 posted on 09/12/2005 11:10:39 AM PDT by RKV ( He who has the guns, makes the rules.)
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To: RKV

I think I owned it until about five years ago. I have barely watched it since then.


10 posted on 09/12/2005 11:45:14 AM PDT by nickcarraway (I'm Only Alive, Because a Judge Hasn't Ruled I Should Die...)
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To: nickcarraway
I'm sure glad they didn't just buy this company ...

Please don't tell me that their CEO's name is Lewinsky ....

11 posted on 09/12/2005 11:48:08 AM PDT by ArrogantBustard (Western Civilisation is aborting, buggering, and contracepting itself out of existence.)
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To: nickcarraway

Sorry. I have to say it. What if they would have acquired Siemens?


12 posted on 09/12/2005 11:58:52 AM PDT by InsureAmerica (Evil? I have many words for it. We are as dust, to them. - v v putin)
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To: InsureAmerica

notice dawn and margarite wrote the article. freudian slip of some type?


13 posted on 09/12/2005 12:00:53 PM PDT by InsureAmerica (Evil? I have many words for it. We are as dust, to them. - v v putin)
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