[chickenlips]

It affects me. I buy "Acme" and "Brand X" exclusively.

[Cautor]

Man, it's hard to beat that Brand X stuff. It really takes care of pet stains on white shag rug.

[Harmless Teddy Bear]

I've been in food manufacturing for a number of years.

I have watched people in the store buy a name and pass up a store brand that was cheaper. If only they knew that the store brand wasn't just "comparable" it was actually the exact same stuff just packaged a little earlier or later in the day.