Posted on 09/09/2005 6:00:53 PM PDT by Cautor
New research from the University of Alberta reveals just how self-conscious and easily influenced consumers can be. Through a series of carefully controlled experiments at a campus bookstore, researchers learned that consumers will, in every case studied, spend more money to buy a brand name item when someone they don't know is standing near them at the time they choose their purchase. Consumers also tend to spend more money when a group of people is standing near them but are more inclined to buy cheaper items when no one is near.
(Excerpt) Read more at eurekalert.org ...
It doesn't affect me.
Must be a Canadian disease.
Perhaps it is a phenomena that only affects college kids--we know how impressionable they can be. Don't take it from me, ask all the lefty professors who mold them into new minted DUmmys every day all over the land.
"Must be a Canadian disease."
Like hoof in mouth. There are a lot of liberal Canadian pols who suffer from that.
I can't believe people actually do that.
I must live in a different world.
"I can't believe people actually do that."
I think easy credit (I'm talking plastic here) makes things like this possible.
Gee. I buy Natural Light with no shame. Can I afford Bud Light? Yes, but I like value along with taste.
Gee. I buy Natural Light with no shame. Can I afford Bud Light? Yes, but I like value along with taste.
"Natural Light with no shame"
I've knocked down a few of those and think its very good beer. I also like Busch and Rolling Rock in bottles.
There must be some very insecure people there.
I am a cheapskate and proud of it.
I buy a brand name only when it is actually better then the store brand. I shop at the Dollar Store for any number of things.
I used to drink Busch (great value) until it gave me the runs. Natural Light has treated me well... so far ;-)
Most of us are susceptible to those things...otherwise the vendors wouldn't waste money on advertising and all that. I'm a sucker for those J. Peterman-type glossy catalogs we get in the mail every day. I can always see myself in that leather flight jacket sitting in an obscure bar somewhere along the road to Mandalay.
"gave me the runs"
Bush...are you shi**ing me?
LOL!
I'm just too damn old (42) now for the major beer thing. When I was 20, back in college, well let's just say I should have been locked up ;-)
Actually you can pick up some interesting stuff at those places and at Big Lots. Cloudberry jam at eight bucks a jar at an imported food store, no way. Cloudberry jam a dollar a jar at Big Lots, why not?
I like to try new stuff and am as susceptible to advertising as the next person I guess but I can think of nothing more silly then to spend more money for something just to impress someone who doesn't know me from Adam.
Heck, you're really over the hill. So you liked that German brew huh? Ursa Major Beer I think they called it by its full name. We drank a lot of Pabst when I was in college, often in 16 oz cans which we referred to as a "tall Blue." Our guts were able to handle a lot of things then than give us the...well...you know....now.
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