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Fiorina to Pen Memoir
Infoworld ^ | August 24, 2005 | Stacy Cowley

Posted on 08/25/2005 1:58:45 PM PDT by nickcarraway

Book to address issues such as leadership, women in business, and the importance of technology

Carly Fiorina has reached a deal to pen a memoir about her dramatic career, which went on hiatus in February following her ouster from Hewlett-Packard (HP) (Profile, Products, Articles) after a turbulent five-year run as the company's chief executive.

Due out in late 2006 from Penguin Group USA's Portfolio imprint, Fiorina's book will blend writing about her career with her views on topics such as leadership, how women can thrive in business, and how technology will reshape the world, her publisher said.

In her trailblazing career, Fiorina rose from secretary to six-time topper of Fortune Magazine's "50 Most Powerful Women in Business" list. After gaining prominence by leading Lucent Technologies' initial public offering spin-off from AT&T, Fiorina was named HP's chief executive officer in 1999. Her vision for revitalizing the company led to its controversial 2002 acquisition of Compaq -- which eventually prompted her forced departure from HP when, nearly three years later, the company still struggled to meet shareholders' performance expectations.

Portfolio already has one Fiorina book in its catalog: "Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard," by George Anders. A Publishers Weekly review of the 2003 book said it offered "workmanlike reportage on the events, but falls short of linking it to a big picture worth caring about and never rises to offer a standout story."

Portfolio didn't disclose the terms of its contract with Fiorina, but it's a good bet she isn't writing the book for the money. Fiorina picked up $21 million cash as a severance payment when she left HP.


TOPICS: Business/Economy; Culture/Society; Extended News; Miscellaneous; News/Current Events; US: California
KEYWORDS: bookdeal; business; businessfailure; fiorina; hewlettpackard; hp; leadership; memoir; siliconvalley; technology
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1 posted on 08/25/2005 1:58:45 PM PDT by nickcarraway
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To: nickcarraway

Here's $21 Million. Now please, please leave. Go write a book or something.


2 posted on 08/25/2005 2:02:00 PM PDT by Steely Tom (Fortunately, the Bill of Rights doesn't include the word 'is'.)
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To: nickcarraway
A suggested title: How I Drove Hewlett-Packard Into The Ground!
3 posted on 08/25/2005 2:02:07 PM PDT by Rummyfan
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To: nickcarraway
how women can thrive in business

Rule #1: Don't be Carly Fiorina.

4 posted on 08/25/2005 2:02:59 PM PDT by TheBigB (It's funktastic!!)
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To: Rummyfan
And Walked Away A Multimillionaire!
5 posted on 08/25/2005 2:03:00 PM PDT by Rummyfan
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To: nickcarraway
"How to ruin a Fortune 500 company is 3 easy steps"

I know, shes a Republican, but could we work a trade for Zell Miller or something?
6 posted on 08/25/2005 2:05:13 PM PDT by Pukin Dog (Sans Reproache)
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To: Rummyfan

whats she gonna write about? How NOT to run a company? lol


7 posted on 08/25/2005 2:05:26 PM PDT by Jazzman1
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To: nickcarraway

The title should be "What Glass Ceiling? If I can fail all the way to the top, anybody can"


8 posted on 08/25/2005 2:07:47 PM PDT by Rodney King (No, we can't all just get along.)
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To: Rummyfan

She did a number on Lucent, too.


9 posted on 08/25/2005 2:08:16 PM PDT by Rodney King (No, we can't all just get along.)
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To: nickcarraway
"Permanent Success Through Notoriety:
How to F*** Up and Still Be Considered a Winner!"

10 posted on 08/25/2005 2:09:58 PM PDT by Revolting cat! ("In the end, nothing explains anything!")
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To: Steely Tom

I wonder if she will include how she destroyed Hp in her book.


11 posted on 08/25/2005 2:10:41 PM PDT by RadioAstronomer (Senior member of Darwin Central)
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To: nickcarraway
By happenstance, I recently saw that Ms. Fiorina will be a speaker at a "business leaders" conference here in the near future.

After a quick search I managed to find it again, and here it is:

Key leadership conference invite for top businessmen

By SOMAN BABY

MANAMA

BUSINESS leaders have been urged to register for a satellite conference on leadership to be held in Bahrain later in the year. The 11th Annual Worldwide Leadership Conference, which will be held in Atlanta US, on November 2, is to be telecast in Bahrain and other GCC countries on November 23.

Gulf Training Solutions (GTS) and Lumacore are organising the event in Bahrain, at Al Bander Hotel and Resort.

"November 2 is a festive time in Bahrain and other GCC states and we have therefore got the right to re-telecast on November 23," said GTS managing director Qutub Dadabhai.

"GTS has always been committed to an organised, professional and streamlined approach to providing education," he added.

"We have believed in our motto Training For Employment and from day one, the company has invested substantial time and resources in creating an education system."

This intensive one-day programme will be presented to closed-circuit audiences around the world in 30 countries and throughout the US.

With an estimated conference participants of more than 60,000, the event will feature seven of the world's greatest speakers: Stephen Covey, Jack Welch, Malcolm Gladwell, Marcus Buckingham, Carly Fiorina, Daniel Goleman and Sir Richard Branson.

GTS - Luminary Series conferences are designed to help organisations inspire and cultivate leadership at every level through the discussion of crucial and timely business topics with the leading minds in business management, said Mr Dadabhai.

People interested to register should contact GTS on 17293966 or email at info@gtsgulf.com.


12 posted on 08/25/2005 2:10:47 PM PDT by snowsislander
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To: nickcarraway

Carly Fiorina: Affirmative action in action.


13 posted on 08/25/2005 2:11:02 PM PDT by Clemenza (Proud "Free Traitor" & Capitalist Pig)
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To: nickcarraway

Rule #367: Don't let a person in marketing try to run a tech company.


14 posted on 08/25/2005 2:11:51 PM PDT by Clemenza (Proud "Free Traitor" & Capitalist Pig)
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To: All; Ernest_at_the_Beach

LOL! All here are of the same mindset. :-)


15 posted on 08/25/2005 2:11:52 PM PDT by RadioAstronomer (Senior member of Darwin Central)
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To: Clemenza

16 posted on 08/25/2005 2:14:13 PM PDT by Zuben Elgenubi
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To: RadioAstronomer
New Title:

Imperfect Enough: Carly Fiorina and the mass Destruction of Hewlett-Packard

17 posted on 08/25/2005 2:15:06 PM PDT by erikm88
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To: nickcarraway

February 09, 2005

Carly Fiorina finally creates some shareholder value

The Hewlett-Packard board has fired Carly Fiorina. Check out the stock price graph:


Figure from Yahoo Finance

Right after the 2 PM announcement, the stock price jumped up 10% and settled down to close up 6.9% by the end of the day. Now, HP's market capitalization is $65 billion. In other words, the market thinks that Carly Fiorina was destroying about $5 billion in shareholder value just by being CEO. It's not often you get that clear an idea of how the world feels about you. Not a bad result for the HP board either. Fiorina's severance package is $21 million. There aren't many decisions you can make that increase your valuation by a factor of 200 over what you paid. That's a pretty good ROI.

Credit: Kevin Dick pointed out the cost/benefit ratio on the severance package.

18 posted on 08/25/2005 2:15:49 PM PDT by Zuben Elgenubi
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To: RadioAstronomer
I wonder if she will include how she destroyed Hp in her book.

I sincerely doubt she thinks she destroyed anything.

She thinks that she rooted out a pervasive white-male dominated culture and replaced it with one that embraces and celebrates diversity in all its forms.

Of course, the company's a hell of a lot smaller but... Well, it was too big anyway. And had too much market share, and too much money.

And so much of their product line was taken up with that icky, phallic, techie stuff. All those connectors and and prongs and plug-in modules. Uggh. No more.

(steely)

19 posted on 08/25/2005 2:18:31 PM PDT by Steely Tom (Fortunately, the Bill of Rights doesn't include the word 'is'.)
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To: nickcarraway
Note Carly's grip on the mike.


20 posted on 08/25/2005 2:19:39 PM PDT by Zuben Elgenubi
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