So micro and macro evolution only appeared in text books, and scientific debate because us crackpots inserted the terms? You havee lost me.
Yup! "Memetics" is insidious. A small, noisy minority can sometimes cause a change in the terms used in a debate. There are a huge number of examples---as from "pro-abortion" to "pro-choice", from "terrorists" to "insurgents". It goes on all the time.