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Blog Readers Up 45% in Q1 (Free Republic #1)
Red Herring ^ | Monday, August 8, 2005

Posted on 08/08/2005 4:13:34 PM PDT by kristinn

U.S. blog readership in the first quarter jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, a report said Monday, suggesting the blogosphere is becoming increasingly alluring to online advertisers.

  The increase means 30 percent of U.S. Internet users visited blog sites in the quarter, according to the comScore Media Metrix report.

  In the quarter, Google’s Blogspot had 19 million unique visitors, which comScore noted was more than big mainstream media sites NYTimes.com, USAToday.com, and WashingtonPost.com. However, these visitors were spread around Blogspot’s millions of individual sites.

  As far as advertisers are concerned, blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections. They visit 77 percent more web pages than the average Internet user.

  The most popular blogs were Free Republic with 3.6 million visitors, Drudge Report with 2.3 million, Fleshbot (a Gawker Media blog) with 1.2 million, followed by Gawker and Fark, both with 1.1 million. Regularly updated blogs won a huge portion of the overall visits. Drudge Report alone had 44.3 million visits.

  Most popular were political blogs followed by “hipster” lifestyle blogs, tech blogs, and blogs written by women, comScore noted.

  However, blog readership tails off rather quickly, with the majority of blogs having under 100 visitors a day, according to Rick Bruner, director of research for DoubleClick, who co-authored the comScore report.

  The comScore data does not address these smaller blogs as many are merged with all the other blogs hosted by the same domain, as in the case of Six Apart’s TypePad. Others simply did not make the cut, as the list was limited to the Top 400 most-trafficked blog domains. All but one of the blog domains used in the report had more than 1,000 unique visitors.

  Down the Food Chain
In Mr. Bruner’s opinion, the high price of advertising on top sites will lead companies to “start looking deeper down the food chain for more affordable advertising.” He estimated that about half of total page views on the Internet are to small sites.

  Last week, Technorati announced that it had measured 14.2 million blogs, 55 percent of them active, about double the amount in March. The company counted 900,000 new posts per day in July, nearly double the amount in January (see Blogs: 900,000 Posts a Day).

  Mr. Bruner said that the Technorati numbers give credence to comScore’s report. But, he said, “They’re not really comparable. Technorati can spider links, but they can’t actually look at traffic.”

  An international report that combines blog creation with blog readerships of all sizes has yet to be completed.

  The comScore report was sponsored by Six Apart and blog network Gawker Media.


TOPICS: Breaking News; Free Republic; News/Current Events
KEYWORDS: congrats; fr; freerepublic; freerepublic1; topten; weblogs
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To: Leapfrog
(Don't click that.)

LOL!!! I forgot all about that one! HAHAHAHAAAAAAAAA

61 posted on 08/08/2005 4:30:17 PM PDT by Brad’s Gramma (Lord, we need a Logan miracle for Simcha7 and Cowboy. Please.)
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To: jimbo123
Drudge also gilds the lilly a bit on hits because he refreshes the page like every 90 seconds or so right?
62 posted on 08/08/2005 4:31:11 PM PDT by gopwinsin04
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To: Billthedrill
Donate? Donate? Did someone say Donate?

63 posted on 08/08/2005 4:31:11 PM PDT by Brad’s Gramma (Lord, we need a Logan miracle for Simcha7 and Cowboy. Please.)
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To: kristinn

Whoops. I broke the thread.


64 posted on 08/08/2005 4:32:42 PM PDT by Brad’s Gramma (Lord, we need a Logan miracle for Simcha7 and Cowboy. Please.)
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To: Coop

LOL


65 posted on 08/08/2005 4:33:23 PM PDT by Jim Robinson
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To: kristinn

WOW ... thanks for the find and thanks a bunch for the ping.


66 posted on 08/08/2005 4:33:28 PM PDT by JustAmy (Remember our President and our troops in your prayers. God Bless America.)
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To: jimbo123
The ONLY reason the DUmmie count is as high as it is, is from all the people on this site going to read the INSANE trash they post! If the count was for people who ACTUALLY gave a crap about the content, DUmmyLand would probably have under 1000 takers!

LOSERS!!

67 posted on 08/08/2005 4:36:01 PM PDT by RogerWilko
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To: kristinn

Excellent news, thanks.


68 posted on 08/08/2005 4:36:50 PM PDT by blam
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To: kristinn
Great news about the increase in the bloggers!

I hope this has caused many tears and much anguish in the NY TIMES circulation department!

69 posted on 08/08/2005 4:37:18 PM PDT by albee (The best thing you can do for the poor is...not be one of them!)
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To: Brad's Gramma; Jim Robinson
Whoops. I broke the thread.

Up to yer grammie tricks again, eh BG?

Well, congrats Jim. Awesome.

70 posted on 08/08/2005 4:37:36 PM PDT by glock rocks (give a man a program - frustrate him for a day... teach a man to program - frustrate him for life.)
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To: kristinn

The DU is gonna be spittin' mad.


71 posted on 08/08/2005 4:37:42 PM PDT by processing please hold (Islam and Christianity do not mix ----9-11 taught us that)
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To: kristinn

CNN and MSNBC constantly mention that pathetic commie screed called DailyKOS, Blitzer today called it a "'wildly popular blog", yet they are nowhere in these rankings. Also how can Drudge be called a blog when there is no commentary at all?


72 posted on 08/08/2005 4:39:21 PM PDT by montag813
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To: kristinn
The most popular blogs were Free Republic with 3.6 million visitors, Drudge Report with 2.3 million, Fleshbot (a Gawker Media blog) with 1.2 million, followed by Gawker and Fark, both with 1.1 million. Regularly updated blogs won a huge portion of the overall visits. Drudge Report alone had 44.3 million visits.

Heeeeeeeeeey! Don't forget this titan blog. It had 17 visitors!


73 posted on 08/08/2005 4:39:48 PM PDT by SkyPilot
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To: FreedomSurge
This can't be right. DU and Kos get quoted in the media 10 to 1 over FR. They gotta be in the top 5.

You are incorrect. The ratio of Daily Kos over Free Republic is only 7.2 to one.

Lexis-Nexis, News, Previous 60 days:

Daily Kos : 130 Total Documents

Free Republic : 18 Total Documents

74 posted on 08/08/2005 4:40:25 PM PDT by Plutarch
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To: BunnySlippers
Fr is a blog?

The definition of a BLOG
according to the MSM
is anything you happen to read on your monitor
while conncected to the Internet.

75 posted on 08/08/2005 4:40:41 PM PDT by Allan
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To: A message
Weren't we also called white supremist a week or so ago?
76 posted on 08/08/2005 4:40:49 PM PDT by processing please hold (Islam and Christianity do not mix ----9-11 taught us that)
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To: kristinn

A funny classification. FR is not really a blog and Drudge is definitely not a blog.


77 posted on 08/08/2005 4:41:42 PM PDT by AmishDude (Join the AmishDude fan club: "ROFLOL!" -- tuliptree76)
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To: kristinn

Awesome news. We rule.


78 posted on 08/08/2005 4:42:56 PM PDT by Dog Gone
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To: Libloather

This thread has got smiling from ear to ear.


79 posted on 08/08/2005 4:43:42 PM PDT by andyandval
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To: jimbo123

Thanks for posting the link. The details are very helpful.


http://www.comscore.com/blogreport/comScoreBlogReport.pdf


80 posted on 08/08/2005 4:45:04 PM PDT by QQQQQ
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