Heeeeeeeeeey! Don't forget this titan blog. It had 17 visitors!
Posted on 08/08/2005 4:13:34 PM PDT by kristinn
U.S. blog readership in the first quarter jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, a report said Monday, suggesting the blogosphere is becoming increasingly alluring to online advertisers.
The increase means 30 percent of U.S. Internet users visited blog sites in the quarter, according to the comScore Media Metrix report.
In the quarter, Google’s Blogspot had 19 million unique visitors, which comScore noted was more than big mainstream media sites NYTimes.com, USAToday.com, and WashingtonPost.com. However, these visitors were spread around Blogspot’s millions of individual sites.
As far as advertisers are concerned, blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections. They visit 77 percent more web pages than the average Internet user.
The most popular blogs were Free Republic with 3.6 million visitors, Drudge Report with 2.3 million, Fleshbot (a Gawker Media blog) with 1.2 million, followed by Gawker and Fark, both with 1.1 million. Regularly updated blogs won a huge portion of the overall visits. Drudge Report alone had 44.3 million visits.
Most popular were political blogs followed by “hipster” lifestyle blogs, tech blogs, and blogs written by women, comScore noted.
However, blog readership tails off rather quickly, with the majority of blogs having under 100 visitors a day, according to Rick Bruner, director of research for DoubleClick, who co-authored the comScore report.
The comScore data does not address these smaller blogs as many are merged with all the other blogs hosted by the same domain, as in the case of Six Apart’s TypePad. Others simply did not make the cut, as the list was limited to the Top 400 most-trafficked blog domains. All but one of the blog domains used in the report had more than 1,000 unique visitors.
Down the Food Chain
In Mr. Bruner’s opinion, the high price of advertising on top sites will lead companies to “start looking deeper down the food chain for more affordable advertising.” He estimated that about half of total page views on the Internet are to small sites.
Last week, Technorati announced that it had measured 14.2 million blogs, 55 percent of them active, about double the amount in March. The company counted 900,000 new posts per day in July, nearly double the amount in January (see Blogs: 900,000 Posts a Day).
Mr. Bruner said that the Technorati numbers give credence to comScore’s report. But, he said, “They’re not really comparable. Technorati can spider links, but they can’t actually look at traffic.”
An international report that combines blog creation with blog readerships of all sizes has yet to be completed.
The comScore report was sponsored by Six Apart and blog network Gawker Media.
LOL!!! I forgot all about that one! HAHAHAHAAAAAAAAA
Whoops. I broke the thread.
LOL
WOW ... thanks for the find and thanks a bunch for the ping.
Excellent news, thanks.
I hope this has caused many tears and much anguish in the NY TIMES circulation department!
Up to yer grammie tricks again, eh BG?
Well, congrats Jim. Awesome.
The DU is gonna be spittin' mad.
CNN and MSNBC constantly mention that pathetic commie screed called DailyKOS, Blitzer today called it a "'wildly popular blog", yet they are nowhere in these rankings. Also how can Drudge be called a blog when there is no commentary at all?
Heeeeeeeeeey! Don't forget this titan blog. It had 17 visitors!
You are incorrect. The ratio of Daily Kos over Free Republic is only 7.2 to one.
Lexis-Nexis, News, Previous 60 days:
Daily Kos : 130 Total Documents
Free Republic : 18 Total Documents
The definition of a BLOG
according to the MSM
is anything you happen to read on your monitor
while conncected to the Internet.
A funny classification. FR is not really a blog and Drudge is definitely not a blog.
Awesome news. We rule.
This thread has got smiling from ear to ear.
Thanks for posting the link. The details are very helpful.
http://www.comscore.com/blogreport/comScoreBlogReport.pdf
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