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Blog Readers Up 45% in Q1 (Free Republic #1)
Red Herring ^ | Monday, August 8, 2005

Posted on 08/08/2005 4:13:34 PM PDT by kristinn

U.S. blog readership in the first quarter jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, a report said Monday, suggesting the blogosphere is becoming increasingly alluring to online advertisers.

  The increase means 30 percent of U.S. Internet users visited blog sites in the quarter, according to the comScore Media Metrix report.

  In the quarter, Google’s Blogspot had 19 million unique visitors, which comScore noted was more than big mainstream media sites NYTimes.com, USAToday.com, and WashingtonPost.com. However, these visitors were spread around Blogspot’s millions of individual sites.

  As far as advertisers are concerned, blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections. They visit 77 percent more web pages than the average Internet user.

  The most popular blogs were Free Republic with 3.6 million visitors, Drudge Report with 2.3 million, Fleshbot (a Gawker Media blog) with 1.2 million, followed by Gawker and Fark, both with 1.1 million. Regularly updated blogs won a huge portion of the overall visits. Drudge Report alone had 44.3 million visits.

  Most popular were political blogs followed by “hipster” lifestyle blogs, tech blogs, and blogs written by women, comScore noted.

  However, blog readership tails off rather quickly, with the majority of blogs having under 100 visitors a day, according to Rick Bruner, director of research for DoubleClick, who co-authored the comScore report.

  The comScore data does not address these smaller blogs as many are merged with all the other blogs hosted by the same domain, as in the case of Six Apart’s TypePad. Others simply did not make the cut, as the list was limited to the Top 400 most-trafficked blog domains. All but one of the blog domains used in the report had more than 1,000 unique visitors.

  Down the Food Chain
In Mr. Bruner’s opinion, the high price of advertising on top sites will lead companies to “start looking deeper down the food chain for more affordable advertising.” He estimated that about half of total page views on the Internet are to small sites.

  Last week, Technorati announced that it had measured 14.2 million blogs, 55 percent of them active, about double the amount in March. The company counted 900,000 new posts per day in July, nearly double the amount in January (see Blogs: 900,000 Posts a Day).

  Mr. Bruner said that the Technorati numbers give credence to comScore’s report. But, he said, “They’re not really comparable. Technorati can spider links, but they can’t actually look at traffic.”

  An international report that combines blog creation with blog readerships of all sizes has yet to be completed.

  The comScore report was sponsored by Six Apart and blog network Gawker Media.


TOPICS: Breaking News; Free Republic; News/Current Events
KEYWORDS: congrats; fr; freerepublic; freerepublic1; topten; weblogs
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To: kristinn
Excellent!
121 posted on 08/08/2005 5:16:42 PM PDT by GretchenM (Hooked on porn and hating it? Visit http://www.theophostic.com .)
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To: kristinn; Jim Robinson; JustAmy; John Robinson

Great news!

More power each day to expose the MSM Mediots as lying lunatics.


122 posted on 08/08/2005 5:18:14 PM PDT by Grampa Dave (The civilized world must win WW IV/the Final Crusade and destroy Jihadism!)
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To: Rightly Biased
Kristinn are we a Blog?

No, it's not a blog.

I always call us an online political and news forum.

FR is an online political and news forum. Ehh, too wordy.

FR is #1 blog. Now that sounds better.

123 posted on 08/08/2005 5:18:47 PM PDT by MinorityRepublican
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To: kristinn

IPO next month...LOL


124 posted on 08/08/2005 5:19:46 PM PDT by ken5050 (Ann Coulter needs to have children ASAP to pass on her gene pool....any volunteers?)
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To: OXENinFLA
OXENinFLA >>> 501 threads and 23,677 replies.

I wonder who has the record here? And what are his/her statistics?

125 posted on 08/08/2005 5:20:23 PM PDT by MinorityRepublican
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To: mhking; nutmeg; backhoe; Cindy; kcvl; Shermy; piasa; Ernest_at_the_Beach; BOBTHENAILER; ...

Fyi and good news to spread.


126 posted on 08/08/2005 5:20:26 PM PDT by Grampa Dave (The civilized world must win WW IV/the Final Crusade and destroy Jihadism!)
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To: FreedomCalls

Dumb Question.....Where do you get your stats?


127 posted on 08/08/2005 5:20:28 PM PDT by sam_paine (X .................................)
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To: kristinn
This is probably a dumb question, but why doesn't Jim allow advertisers? I would imagine that the immediate guess is that the participants in this site would like it to remain ad-free, however I think it would be useful, especially if Jim were picky about the products and companies he did business with?

I'd much rather see him have advertiser money. Thoughts?

128 posted on 08/08/2005 5:20:55 PM PDT by RushCrush (The mediocre always throw stones at the brilliant.)
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To: jimbo123

"Total # visits:FR 5,848,000"

If a lot of people are like me I only count for 1 visit since I have FR open on my computer 24/7 but spend a lot of hours here every day.


129 posted on 08/08/2005 5:20:57 PM PDT by dalereed
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To: kristinn
blog readers are a desirable demographic—young, wealthy, likely to shop online, and with high-speed Internet connections

(Bettin' I'm not the first to say it; but I feel compelled:)

Well, two out of two ain't bad.

130 posted on 08/08/2005 5:21:30 PM PDT by bannie (The government which robs Peter to pay Paul can always depend upon the support of Paul.)
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To: tiredoflaundry
"I hope people realize that when they write the stupid screed .. it's possible that it's being read by over 3 million people.

Note to self... No Vanities! ;-)"

And note to self, always use spell check. lol

131 posted on 08/08/2005 5:21:33 PM PDT by A message (RINOs and Democrats must be voted out of office for the safety of our nation.)
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To: CyberAnt
Imagine your vanity being read by millions.

It was a dark and stromy night...;-)

132 posted on 08/08/2005 5:23:16 PM PDT by Dog
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To: RushCrush

See my tagline


133 posted on 08/08/2005 5:24:09 PM PDT by Dog (Eat at Joe's Bar and Grill...)
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To: MinorityRepublican
Who reads FR?
Over 200,000 people have registered for posting privileges on Free Republic since inception in 1996 and our forum is read daily by tens of thousands of concerned citizens and patriots from all around the country and all around the world. Oh, we're big stuff all right: See Traffic Rank on Alexa.com.

134 posted on 08/08/2005 5:24:41 PM PDT by Rightly Biased (<><)
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To: Sparkles

bump


135 posted on 08/08/2005 5:24:45 PM PDT by tazman3
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To: cripplecreek

You know that at least half of those DU hits are surfers following a "can you believe what these lunatics are saying?" link.


136 posted on 08/08/2005 5:25:03 PM PDT by randog (What the....?!)
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To: ChildOfThe60s
Did I miss the numbers on DU? Surely it must be up there. /sarcasm

All 50 of them.

137 posted on 08/08/2005 5:25:08 PM PDT by MinorityRepublican
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To: kristinn

Where are the Dummies ranked?


138 posted on 08/08/2005 5:25:22 PM PDT by mainepatsfan
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To: MinorityRepublican; Howlin
OXENinFLA >>> 501 threads and 23,677 replies.

I wonder who has the record here? And what are his/her statistics?

What's your #'s Howlin?

139 posted on 08/08/2005 5:25:42 PM PDT by OXENinFLA
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To: Jim Robinson

WOO-Hoo!!! Way to go, JIM!!! :)


140 posted on 08/08/2005 5:25:43 PM PDT by KentTrappedInLiberalSeattle ("As a conservative site, Free Republic is pro-G-d, PRO-LIFE..." -- FR founder Jim Robinson)
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