ROFLMAO!!!
Somewhere out there is a marketing researcher who proudly told Dove, "You know, fat chicks spend a lot of money on beauty products and there are a lot of fat chicks out there these days..."
It's all about target markets.
They had a poster sized add for that product in the locker room of my gym. It kind of creeped me out.
If the researcher has a Harvard MBA he would probably come up with the average consumption of a customer in terms of bars per square-foot-year.