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Newsweek Drops Issue, Cites Poor Ad Sales (Or More proof the Right is winning)
www.mediabuyerplanner.com ^ | 7/27/05 | Unknown

Posted on 07/28/2005 12:54:02 PM PDT by MNJohnnie

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To: advance_copy

A little more than a henweigh


21 posted on 07/28/2005 1:21:07 PM PDT by JustAnotherOkie
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To: JustAnotherOkie

(Bet you thought I was going to ask: "What's a Henweigh?")

22 posted on 07/28/2005 1:25:56 PM PDT by Maceman (Pro Se Defendant from Hell)
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To: MNJohnnie
>Newsweek Drops Issue

Damn. Birds of the world
are meeting in conclave and
will respond shortly . . .

23 posted on 07/28/2005 1:29:32 PM PDT by theFIRMbss
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To: eureka!

Re#19 True. Also true for dailies. BUT, there have also been a lot of cancellations because of the bias. NY Post, Washington Times (and WSJ I think) are doing fine...

Yes, intresting how the LA Times Ad revenue is also in the crapper


24 posted on 07/28/2005 1:30:38 PM PDT by MNJohnnie ( Iraq is a Terrorist bug hotel, Terrorists go in, they do not come out.)
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To: MNJohnnie

This sounds like the begining of the end for newsweek, they will go from weekly to bi-weekly to monthly to gone.


25 posted on 07/28/2005 1:31:13 PM PDT by longtermmemmory (VOTE!)
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To: dhs12345

Cable has also hurt Newsweek and others. Again, why pay for something you can get for free. Not to mention that people have wanted a more Conservative perspective in the media.


Ah but Newsweek is linked to that "powerhouse" MSNBC and has their own website and is bannered on MSN.com. With all the web traffic that they are exposed to, why isn't "News weak" making up for it there?


26 posted on 07/28/2005 1:34:24 PM PDT by MNJohnnie ( Iraq is a Terrorist bug hotel, Terrorists go in, they do not come out.)
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To: MNJohnnie

Does this mean Eleanor Clift will have to take some unpaid leave? (chuckle! snork!)


27 posted on 07/28/2005 1:35:11 PM PDT by nightdriver
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To: MNJohnnie
A lack of spending in the technology and automotive sectors has hurt the whole newsweekly category...

Yeah, right. You can't flip a channel without being pounded with a new car ad, yet Newsweak can't seem to suck a few of those dollars their way. As my Indian co-worker would say--"Boolsh!t".

28 posted on 07/28/2005 1:35:16 PM PDT by randog (What the....?!)
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To: MNJohnnie
>Cable has also hurt Newsweek and others

TV Guide decides to revamp itself

29 posted on 07/28/2005 1:36:43 PM PDT by theFIRMbss
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To: MNJohnnie
"Yes, interesting how the LA Times Ad revenue is also in the crapper"

And subscriptions. Also, this is not a recent event--witness the Tribune Co. inflated subscription/sales scandal...

30 posted on 07/28/2005 1:36:56 PM PDT by eureka! (Hey Lefties: Only 3 and 1/2 more years of W. Hehehehe....)
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To: MNJohnnie
My parents got me a subscription to Newsweek when I was in high school (early '70's). It was a fairly literate magazine back then.

I read it through the whole Watergate story. I believe Newsweak did 53 (or was it 57?) cover stories on Watergate. It was the biggest thing in the history of the world as far as they were concerned (because they were owned by WaPo? don't know if they were then).

After that, they lead the leftward charge of the media to the left. I stopped reading it in the mid-'70's. In 1979 I discovered National Review.

A friend of mine gets it (well, actually, his wife gets it). I read it when I visit them.

I'm always amazed by how thin it's gotten. It's no more than half its thickness, back in the '70's. Some of that may be due to thinner paper, but I'm dead certain it has fewer pages. A lot fewer pages.

Also, the entertainment/celebrity coverage is far more extensive. In some issues, tabloid-type coverage takes up half the magazine. They seem to be trying to morph into something that will attract the "People" readership.

Their bias level is amazing. They interject their political point of view into virtually every paragraph of every story. That point of view is absolutely, unwaveringly left-wing, anti-Bush, anti-GOP, and smugly, subtly, anti-American.

The whole thing is infused with a sort of snarky pseudo-intellectual tone of condescension that assumes that you, the reader, agrees with them on everything: Bush is an idiot, Cheney is really running everything and is a crook, Bill Clinton's presidency was the Golden Age, Hillary will save us, teenagers all do it and there's nothing anyone can do to stop them, those darn Republicans are the cause of terrorism, global warming, homelessness, and poverty in the devellloping wooorld, on and on, forever and ever, amen.

Time is exactly the same. USN&WR is probably the same also, but is so boring and lame that I haven't even seen it in a doctor's office or barber shop for about the last 10 years.

(steely)

31 posted on 07/28/2005 1:38:12 PM PDT by Steely Tom (Fortunately, the Bill of Rights doesn't include the word 'is'.)
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To: eureka!
Re#19 True. Also true for dailies. BUT, there have also been a lot of cancellations because of the bias. NY Post, Washington Times (and WSJ I think) are doing fine...

As of March 31, 2005, the Times had an average daily circulation of 103,017, according to the Audit Bureau of Circulations. This is dwarfed by the 751,871 held by the Washington Post, although its readership grew nearly 3% in 2004, whilst the Post's dropped 2.7%.

Source: Wikipedia

32 posted on 07/28/2005 1:39:47 PM PDT by MinorityRepublican
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To: dhs12345

You're right. The Internet is a big factor. I dumped Newsweek long ago and my local newspaper as well. With the money I save I try to contribute to FR every time there is a drive.


33 posted on 07/28/2005 1:43:35 PM PDT by Malesherbes
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To: MinorityRepublican

Thanks for the confirmation. Whatever the numbers, it will be a while before the Compost (and NY Slimes) don't write the MSM's anti-American agitprop, er, mantra, for the day...


34 posted on 07/28/2005 1:47:44 PM PDT by eureka! (Hey Lefties: Only 3 and 1/2 more years of W. Hehehehe....)
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To: nightdriver

Maybe Eleanor and Helen Thomas can share a one bedroom apartment in D.C. being as they will have to live on less because the publications they work for are slowly going broke!! How sweet it will be.....bye-bye Newsweek!


35 posted on 07/28/2005 1:52:37 PM PDT by geezerwheezer (get up boys, we're burnin' daylight!!!)
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To: MNJohnnie

"Not to mention that people have wanted a more Conservative perspective in the media."

Liberals are finding that they can't make it when there is competition from the Right. Example: 1. media; 2. ballot issues and elections.


36 posted on 07/28/2005 1:54:21 PM PDT by dhs12345 (w)
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To: MNJohnnie

Good riddance to this rag. I dropped this piece of trash a decade ago when they did the disparaging issue on Thomas Jefferson. Granted, Tom was not perfect, nobody is, but he did much for the founding of the country and deserves an appropriate level of respect. Certainly more than the slimball writer deserves. Newsweek is just part of the old media monopoly that has been busted by the New Media.


37 posted on 07/28/2005 1:58:30 PM PDT by Neoliberalnot (Conservatism: doing what is right instead of what is easy)
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To: pikachu

Yes, yes, typical liberal philosophy--anybody that does the right thing must really be cheating somebody; any hard working successful person got that way by cheating the elderly, any person who accomplished anything beyond the capabilites of the lazy liberal must have done so for inappropriate reasons. I have to say, if liberals didn't have the envy-teat to suck on they would all be in the ground. Liberalism--tearing down the accomplishements of others.


38 posted on 07/28/2005 2:02:39 PM PDT by Neoliberalnot (Conservatism: doing what is right instead of what is easy)
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To: geezerwheezer; nightdriver

LOL!! Could you imagine those two hags debating in a tiny D.C. studio? "Oim TAWKING here!" "Oim TAWKING here!" at high decibels, all the livelong day. Sheesh, I'd hate to share a wall with those withered hobgoblins...


39 posted on 07/28/2005 2:46:40 PM PDT by infidel dog (nearer my God to thee....)
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To: MNJohnnie
A lack of spending in the technology and automotive sectors has hurt the whole newsweekly category with ad pages falling 10.5 percent, to 6,332 through July 19.?????

_____________________________________________________________________

Magazines PIB Ad Revenue Rises 8.2%, Pages Up 2.3% in June
Eight of 12 Major Ad Categories Post PIB Revenue and Page Gains
June 2005
New York, NY (July 11, 2005)—

Total magazine rate-card-reported advertising revenue for the month of June increased 8.2% compared to June of last year, closing at $1,917,719,349, according to Publishers Information Bureau (PIB).

Ad pages totaled 20,312.87, up 2.3% from June 2004. Year-to-date, PIB revenue closed at $10,777,623,532, an increase of 9.5% from the same period last year, with ad pages totaling 114,345.52, a 1.8% gain.


June 2005 vs. 2004
Eight of the 12 major advertising categories increased their PIB revenue and pages over last year.

In June, top gainers included the Automotive; Direct Response; Public Transportation, Hotels & Resorts; and Financial, Insurance & Real Estate categories. Financial, Insurance & Real Estate posted its sixteenth consecutive month of PIB revenue and page gains in June. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)

AUTOMOTIVE $237,388,624 in 2005..... $200,105,313in 2004 (up over 18%)

TOILETRIES & COSMETICS $198,093,125 in 2005....... $175,685,379 in 2004

FOOD & FOOD PRODUCTS $158,906,718.....from $ 134,625,727

APPAREL & ACCESSORIES $107,768,924......from $98,028,085

DIRECT RESPONSE COMPANIES $126,765,360....from $ 95,033,136

PUBLIC TRANSPORTATION, HOTELS & RESORTS $ 71,328,669..from $59,777,297

Yes Technology is down just 8% ($97,467,250 from $106,482,046) ..often better spent in R&D or in business related news or tech insider magazines.

Details are as follows: (Click here for Magazine Totals)
http://www.magazine.org/Advertising_and_PIB/PIB_Revenue_and_Pages/Revenue___Pages_by_Ad_Category__monthly___YTD_/12702.cfm

Also : Online Advertising Spending Projected to Increase by 20.2% in 2005, reaching $11.3 billion by Year's End. That means Internet advertising will account for 4.0% of all US advertising spending during the coming year, up from approximately 3.5% in 2004.

http://sev.prnewswire.com/publishing-information-services/20050427/DATU06726042005-1.html


They can't generate money from advertising in the other sectors that are up from 2004...you want us to believe the tech sector and the automotive industry (which is up in advertising sales not down as the story implies) are the only two clients they have???????

What a bunch of ...
40 posted on 07/28/2005 2:57:52 PM PDT by fight_truth_decay
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