Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Ugly Men Called In For Drinks Firms Ads
Yahoo News ^ | July 27, 2005 | Staff

Posted on 07/27/2005 8:57:01 AM PDT by MadIvan

Drinks companies have been ordered to use uglier men in their advertising campaigns.The Advertising Standards Authority believes "balding" and "paunchy" men would be less likely to encourage women to drink to achieve social success.The new advertising code stresses that links must not be made between alcohol and seduction.

A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.

The Authority objected to a poster which showed three women "hooking" a slim, young man in a parody of a fairground game.

The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.

"In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.

"If the man was clearly unattractive, we think that this implication would be removed from the ad."

Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.

He said: "It makes some very understandable rulings to encourage sensible drinking but we're not sure they're qualified to decide for the nation who's sexy and who's not.

"Sexual attraction is happily one of the few things in life that can't be governed."


TOPICS: Culture/Society; Foreign Affairs; Government; United Kingdom
KEYWORDS: drinks; ugliness
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-75 next last
To: MadIvan
"The Advertising Standards Authority believes balding and paunchy men would be less likely to encourage women to drink to achieve social success."

Which mean women will only have to drink more until the balding paunchy guy looks handsome.

I recall a beer commercial (I think it was Danish) a few years back where a guy is sitting in a bar across from a plain looking woman...and after every drink she became a little more attractive until she was beautiful...and he was sloshed out of his gord.

41 posted on 07/27/2005 9:27:11 AM PDT by CWOJackson
[ Post Reply | Private Reply | To 1 | View Replies]

To: PaulaB

Do I get to fart, also?


42 posted on 07/27/2005 9:30:34 AM PDT by Imani
[ Post Reply | Private Reply | To 38 | View Replies]

To: MadIvan

What they don't contemplate is the fact that the more one drinks the better looking everyone around you gets!


43 posted on 07/27/2005 9:32:50 AM PDT by Pylot
[ Post Reply | Private Reply | To 1 | View Replies]

To: Imani
Of course...whatever it takes to steer us girls away

And I think that would do it!!!
44 posted on 07/27/2005 9:33:19 AM PDT by PaulaB
[ Post Reply | Private Reply | To 42 | View Replies]

To: MadIvan

*Chuckle* I may finally be able to use my "plain" looks to break into acting? Mheh, I'll pass.


45 posted on 07/27/2005 9:39:34 AM PDT by Romish_Papist (A.K.A. TattooedUSAFConservative, new name, same tattoo's.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: MadIvan
The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.

Well now, lets see!
Overweight? CHECK!
Middle-aged? CHECK!
Balding? CHECK!
Unattractive? (The wife would argue that point, but if it means additional employment...)CHECK!

Well Damn! That could make me their new spokesman!
When do I get my first paycheck?

46 posted on 07/27/2005 9:43:45 AM PDT by cuz_it_aint_their_money (No nation has ever taxed itself into prosperity. - Rush Limbaugh)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MadIvan

They use men in beer ads?


47 posted on 07/27/2005 9:49:51 AM PDT by Spok
[ Post Reply | Private Reply | To 1 | View Replies]

To: MadIvan

A 2 at 10 is a 10 at 2.


48 posted on 07/27/2005 9:53:57 AM PDT by rattrap
[ Post Reply | Private Reply | To 1 | View Replies]

To: Revolting cat!

OMG...dueling banjos?


49 posted on 07/27/2005 9:58:50 AM PDT by EX52D
[ Post Reply | Private Reply | To 18 | View Replies]

To: tje

Your wife is a middle aged balding man?


50 posted on 07/27/2005 10:09:48 AM PDT by When do we get liberated?
[ Post Reply | Private Reply | To 12 | View Replies]

To: MadIvan

Fifty replies and no Ted Kennedy jokes?


51 posted on 07/27/2005 10:26:56 AM PDT by A Longer Name
[ Post Reply | Private Reply | To 1 | View Replies]

To: MadIvan

So THAT'S why they finally returned my call.

I'm gonna be star........


52 posted on 07/27/2005 10:28:56 AM PDT by Skooz (Political Correctness will eventually destroy America)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MadIvan; cyborg; Xenalyte; raivyn; MamaTexan; Jersey Republican Biker Chick; njwoman; arasina; ...

Hey gals,

This one needs our touch - don't ya' think!?


53 posted on 07/27/2005 10:45:11 AM PDT by Dashing Dasher (On this day in 1940 -- Bugs Bunny made his debut in the Warner Bros. cartoon, "A Wild Hare".)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Squantos; Eaker

Not sure why I thought of the twins....


54 posted on 07/27/2005 11:09:29 AM PDT by Dashing Dasher (On this day in 1940 -- Bugs Bunny made his debut in the Warner Bros. cartoon, "A Wild Hare".)
[ Post Reply | Private Reply | To 1 | View Replies]

To: pikachu

Can we get bloated, bitchy, snarling women in the femine hygene comemrcals too?

A new career for Helen Thomas! It would get her out of the White House, too!


55 posted on 07/27/2005 11:10:01 AM PDT by Polyxene (For where God built a church, there the Devil would also build a chapel - Martin Luther)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Imani
Image hosted by Photobucket.com
56 posted on 07/27/2005 11:11:18 AM PDT by Dashing Dasher (On this day in 1940 -- Bugs Bunny made his debut in the Warner Bros. cartoon, "A Wild Hare".)
[ Post Reply | Private Reply | To 42 | View Replies]

To: MadIvan

So does this mean that the lovely young things are supposed to "hook" a balding, paunchy guy like I am about to become?

If that's the case, I'd better start drinking now. :)


57 posted on 07/27/2005 11:13:24 AM PDT by Colonel_Flagg (Skol Vikings.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: CWOJackson

Which mean women will only have to drink more until the balding paunchy guy looks handsome.





ROTFLOL! How true...lol.


58 posted on 07/27/2005 11:14:09 AM PDT by onyx ((Vicksburg, MS)) Pope John Paul II - May 18, 1920 - April 2, 2005 = SANTO SUBITO!)
[ Post Reply | Private Reply | To 41 | View Replies]

To: Dashing Dasher; Squantos; humblegunner

Hey bro's!

Need a job?

;<)


59 posted on 07/27/2005 11:28:41 AM PDT by Eaker (My Wife Rocks!)
[ Post Reply | Private Reply | To 54 | View Replies]

To: Eaker

Beauty is in the eyes of the Beer Holder!

;-)


60 posted on 07/27/2005 11:29:30 AM PDT by Dashing Dasher (On this day in 1940 -- Bugs Bunny made his debut in the Warner Bros. cartoon, "A Wild Hare".)
[ Post Reply | Private Reply | To 59 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-75 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson