Posted on 07/27/2005 8:57:01 AM PDT by MadIvan
Drinks companies have been ordered to use uglier men in their advertising campaigns.The Advertising Standards Authority believes "balding" and "paunchy" men would be less likely to encourage women to drink to achieve social success.The new advertising code stresses that links must not be made between alcohol and seduction.
A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.
The Authority objected to a poster which showed three women "hooking" a slim, young man in a parody of a fairground game.
The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.
"In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.
"If the man was clearly unattractive, we think that this implication would be removed from the ad."
Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.
He said: "It makes some very understandable rulings to encourage sensible drinking but we're not sure they're qualified to decide for the nation who's sexy and who's not.
"Sexual attraction is happily one of the few things in life that can't be governed."
Which mean women will only have to drink more until the balding paunchy guy looks handsome.
I recall a beer commercial (I think it was Danish) a few years back where a guy is sitting in a bar across from a plain looking woman...and after every drink she became a little more attractive until she was beautiful...and he was sloshed out of his gord.
Do I get to fart, also?
What they don't contemplate is the fact that the more one drinks the better looking everyone around you gets!
*Chuckle* I may finally be able to use my "plain" looks to break into acting? Mheh, I'll pass.
Well now, lets see!
Overweight? CHECK!
Middle-aged? CHECK!
Balding? CHECK!
Unattractive? (The wife would argue that point, but if it means additional employment...)CHECK!
Well Damn! That could make me their new spokesman!
When do I get my first paycheck?
They use men in beer ads?
A 2 at 10 is a 10 at 2.
OMG...dueling banjos?
Your wife is a middle aged balding man?
Fifty replies and no Ted Kennedy jokes?
So THAT'S why they finally returned my call.
I'm gonna be star........
Hey gals,
This one needs our touch - don't ya' think!?
Not sure why I thought of the twins....
Can we get bloated, bitchy, snarling women in the femine hygene comemrcals too?
A new career for Helen Thomas! It would get her out of the White House, too!
So does this mean that the lovely young things are supposed to "hook" a balding, paunchy guy like I am about to become?
If that's the case, I'd better start drinking now. :)
Which mean women will only have to drink more until the balding paunchy guy looks handsome.
ROTFLOL! How true...lol.
Hey bro's!
Need a job?
;<)
Beauty is in the eyes of the Beer Holder!
;-)
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