With the Rathergate memos, at the least, we saw many main stream people, main stream media people repeating a lie. The forged Air Guard Memos were a fraud, a lie. The narrative made up for them a slander, also a lie.
Yet many high galoots in the sat in their anchor chairs and editor's desks and made the lie alive to many by mere repetition of it. They hold themselves blameless. They were just reporting the *important* story!
Well, the story wasn't important, yet they dearly wanted that kind of slanderous lie out there -- so they made it important.
They blew it up from a subheadline to the major daily lead.
Is repeating a lie a new lie of itself?
Clearly, there was no intention to lie. Summer transmitted the misleading subtitle as best he could given the limitations. I would cool it regarding the poster and, indeed, the subtitle chosen by the paper was misleading and a lie.