Posted on 07/06/2005 7:22:42 AM PDT by Mike Bates
Would you like fashion with your fries?
Ramping up its bid for a hipper, more youthful image, McDonald's plans to hire top designers to remake its uniforms. The Oak Brook-based hamburger giant recently hired a marketing whiz with ties to the hip-hop community and is contemplating deals with fashion figures ranging from Sean "P. Diddy" Combs to Tommy Hilfiger.
"It would be pretty cool if our employees liked their uniforms so much that they would also want to wear them while they were not working," said McDonald's spokesman Bill Whitman.
McDonald's successful "I'm lovin' it" ad campaign, launched in 2003, used hip-hop music and images of with-it youngsters to broaden the Golden Arches' popularity. Justin Timberlake and Destiny's Child both recorded the "I'm lovin' it" jingle.
SNIP
McDonald's has hired Steve Stoute to guide its fashion quest. Stoute, who started his own entertainment marketing firm, has brokered several partnerships between pop stars and corporations, pairing rapper Jay-Z with Reebok for a new line of shoes, and forging a deal between Hilfiger and Beyonce Knowles for a new perfume. Stoute also brought Timberlake and Destiny's Child aboard for the "I'm lovin' it" campaign.
In redesigning the uniforms, Stoute said he would solicit proposals from Russell Simmons' Phat Farm, Combs' Sean John label, Jay-Z's Rocawear, American Eagle Outfitters, Abercrombie & Fitch, Ralph Lauren's Polo and Giorgio Armani. McDonald's will put one new design in use at a time, but change the look from time to time.
"We're going to work with more than one designer. We're going to keep it current and fresh," Stoute said.
The new uniforms could cost McDonald's as much as $80 million, according to AdAge.com. Whitman said the project was in the early stages and the company had not started negotiations with any designers.
(Excerpt) Read more at suntimes.com ...
They still advertise on country music radio. Of course, their ads are filled with hip-hop, which is completely inappropriate. I haven't been to McDonalds since.
(mocking) Oh, yeah. I'm LOVIN' it.
Freaking retards.
They are catering to their customers and workers. The last time I went to McDonalds (via their drive through), my hamburger had what appeared to be spit all over it. It smelled like bad breath too. Of course I can't prove that's what it was, but I was confident enough that I decided not to eat it. That sickening experience repulsed me and I have no desire to go back.
I'd eat out of a dumpster before I'd eat at McDonald's.
An' dat's no shizzle.
Nothing like creating the incomprable experience of eating in the ghetto. I don't think the average American wants to do that. This tells me that they are redefining who they are ultimately marketing to.
Spoken like a true corporate loser.
Pizzz-ing!
OK, fess up. Where'd you get that picture of me? Thought I'd destroyed the negative.
HehHehHehHehHehHeh
Careful what you say!
Her posse has capped fellows
who have dissed Lil' Kim!
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