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Mom sells face space for tattoo advertisement
Desert News ^ | 6-30-2005 | Aaron Falk

Posted on 06/30/2005 11:04:17 AM PDT by Cagey

For $10,000 and a brighter future for her son, Kari Smith on Wednesday became a real life pop-up ad for a virtual casino.

Smith shows off the new ad site. She plans to use the $10,000 to send her son Brady, left, to a private school.

Keith Johnson, Deseret Morning News "It feels like someone is taking a pin and just stabbing you with it," Smith told her son, Brady, seated nearby on the floor as tattoo artist Don Brouse — in permanent black block letters — branded her forehead with the Web site domain GoldenPalace.com. The 30-year-old Bountiful mother, who put the space up for auction on the Web, will be promoting the multinational gambling site, which makes the claim — using a little more color and a lot more flash — to be the No. 1 online casino. "Will it go numb?" she asked. "It'll go as numb as your brain," Brouse replied. "My brain is already numb," she said, laughing. Smith's ad is a labor of love and actually a positive in her life, something she says her life hasn't been filled with lately: a failed marriage and deaths of several family members — most recently, her sister in a car crash April 18. Smith said the money will give her son the education boost she believes he needs after falling behind in school since the accident. "For the all the sacrifices everyone makes, this is a very small one," she said. "It's a small sacrifice to build a better future for my son." Still, Smith said she knows most people won't understand why she's sold her forehead as advertising space. "I really want to do this," she said. "To everyone else, it seems like a stupid thing to do. To me, $10,000 is like $1 million. I only live once, and I'm doing it for my son." Brouse didn't understand it, either. In his 24 years, he's turned away a lot of customers who want to get tattoos that can't be covered up with clothing. He and his staff spent nearly seven hours Wednesday trying to talk Smith out of it.

Her resolve won out. The one thing Brouse could do with inch-tall letters in the prominent spot was to make them less so by keeping them as close to her hairline for those occasions when bangs or a hat might be the more appropriate message. Smith's boyfriend, Jeremy Williams, said the couple discussed the idea for more than three weeks before deciding to go through with it. And when they did, Smith's eBay auction attracted more than 27,000 hits and 1,000 watchers. Bidding reached $999.99 before Goldenpalace.com, an Internet gambling company in the Mohawk Territory of Kahnawake, Canada, clicked "buy now," meeting Smith's $10,000 asking price and ending the auction two days early. Smith said she talked to several companies and received multiple offers, but she decided Goldenpalace.com would be the best choice. "We decided to go with these guys because they work with a lot of charities," she said. "I want this to mean something." Jon Wolf of the company's marketing department said skin is not an uncommon spot for the casino to advertise: It already has another forehead, more than 100 arms, legs, chests and backs. Smith is the first woman to have her forehead tattooed with an advertisement, and "we like having a collection of firsts," Wolf said. While he said he wasn't sure if body advertisements boosted the company's business, Wolf said having so many has garnered notoriety. "We couldn't come up with an advertising campaign like this and try to make people get these tattoos," he said. "But if they're putting it out there, it's good for them and it's good for us." "Basically, if it's legal offline, it's generally fine on our site," eBay spokesman Chris Donlay said. "We've seen people doing this for a number of years. I don't know that any of them have actually sold, but it's sort of interesting when people list them."

Don Brouse tattoos "Goldenpalace.com" on Kari Smith's forehead. Brouse and his staff at ASI Tattoo spent nearly seven hours trying to talk Smith out of it.

Keith Johnson, Deseret Morning News Donlay said he has seen other auctions where bidders can pay to have their logo shaved into someone's head — or even name their babies. Smith said she doesn't think she'll ever regret having the permanent logo on her forehead, and her son promised to get good grades.


TOPICS: Business/Economy; Culture/Society; US: Utah
KEYWORDS: moron; tattoo
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To: Just Kimberly
You know - I have to give the lady credit.

In this nutso world, where one can barely manage to keep gas in the car and food on the table - she has sacirficed something personal to see her son succeed.

KUDO'S!!

If someone paid me, I'd do it! JK

You are kidding, right? I'm asking because your page says you are a conservative Christian. A conservative Christian would let someone tattoo an advetisment for a casino on their forehead for money? Please tell me you forgot the sarcasm tag!

41 posted on 06/30/2005 11:51:42 AM PDT by frogjerk
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To: Cagey

42 posted on 06/30/2005 11:55:30 AM PDT by pabianice
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To: Cagey

What a WONDERFUL example for her kid!


43 posted on 06/30/2005 11:58:15 AM PDT by NRA1995 (Exactly when did enforcing immigration policy become vigilantism?)
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To: Junior_G
It is my understanding that tattoos only last for about a year.

WHAT?????????????

44 posted on 06/30/2005 12:08:52 PM PDT by NRA1995 (Exactly when did enforcing immigration policy become vigilantism?)
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To: colorcountry

The face lift will cost what she raised for her son, so we have a zero-sum game and a scarred face......stupid.....


45 posted on 06/30/2005 12:10:29 PM PDT by NRA1995 (Exactly when did enforcing immigration policy become vigilantism?)
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To: Cagey
She's Blond!!!!!!

Maybe she could make more money with an arrow tattoo pointing to her lips and the letters..."Enter Here"

46 posted on 06/30/2005 12:11:27 PM PDT by Radioactive (I'm on the radio..so I'm radioactive)
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To: NRA1995

You're right, or course...I didn't realize I needed to say just kidding or < /sarcasm>


47 posted on 06/30/2005 12:14:41 PM PDT by colorcountry (Where I come from, deeds mean a lot more than words. .....Zell Miller)
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To: All

I wonder how much it will cost for a laser-removal? (attempted removal, they don't always work)

Yikes, whattadumbass!


48 posted on 06/30/2005 12:20:35 PM PDT by adaven
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To: tfecw
It seems to me that Don Brouse is a pretty good guy who tries to make his clients aware of the implications.

Hopefully he didn't tattoo too deep into her skin. If this was the case, it'll fade in time and be easily removed after a few expensive laser treatments (which she will undoubtedly be paying for at some point in the future).

49 posted on 06/30/2005 12:25:17 PM PDT by Drew68 (IYAOYAS! Semper Gumby!)
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To: thchronic

Tried for 7 hours to talk her out of it - why didn't they just say no we won't do it.


50 posted on 06/30/2005 12:25:32 PM PDT by MudSlide
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To: windcliff

OMG ping


51 posted on 06/30/2005 12:28:23 PM PDT by stylecouncilor
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To: MudSlide

She'd have sued otherwise. It IS the American way, dontcha know.


52 posted on 06/30/2005 12:31:53 PM PDT by RedBeaconNY (Peace is not absence of war.)
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To: MudSlide

Porbably could have done the same thing with body paint.

I have seen pictures of women who had bathing suits painted on and they didn't have anything on but body paint.


53 posted on 06/30/2005 12:32:07 PM PDT by MudSlide
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To: stevio
Anyone remember this one?

I'm sure he does, his Mom, his boyfriend, etc.

54 posted on 06/30/2005 12:34:32 PM PDT by TC Rider (The United States Constitution © 1791. All Rights Reserved.)
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To: stylecouncilor

That woman is nuts.


55 posted on 06/30/2005 12:37:17 PM PDT by windcliff
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To: TC Rider
That he is a she and a mother to boot.

Post

56 posted on 06/30/2005 12:44:44 PM PDT by stevio (Red-Blooded American Male (NRA))
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To: Cagey
I guess she never considered what an outcast her son will be in private school because his mother has a tattooed face. What is she going to do for next years tuition?
57 posted on 06/30/2005 12:58:01 PM PDT by Ditter
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To: Junior_G

Real tattoos are forever.


58 posted on 06/30/2005 1:03:41 PM PDT by Ditter
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To: Cagey

After taking a second look at the woman I have decided it's not really so bad. She can wear her hair in bangs and hide it ....... maybe.


59 posted on 06/30/2005 1:08:49 PM PDT by Ditter
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To: stevio

What do you think the QT314 means?


60 posted on 06/30/2005 6:23:44 PM PDT by mlmr (CHICKIE-POO!)
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