[Zeppelin]

Imagine, asking the customer what they want and what they can handle before you design an aircraft.

That's crazy-talk! What will you want next? To tell the waitress what you would like to eat before she serves you?!? =P

[Army Air Corps]

Also, imagine operating an aircraft company without direct gifts of resources and material from the state and without the state as a majority share holder and without your R&D costs subsidised without the rate payers' money.