Well, they do so at their own peril. I love Kraft products but intend now to boycott them and will write and tell them why. If they prefer to pander to 2-3% of sexual deviants and they believe that's good for their business, that's up to them. I believe if more people knew about this, more would agree to boycott them.
Why do you care if Kraft tries to promote their products with homosexuals?