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Intel-Apple coupling could woo Hollywood
Cnet ^ | June 4, 2005 | Michael Kanellos

Posted on 06/05/2005 4:27:25 PM PDT by Panerai

The new alliance between Apple Computer and Intel will reverberate through Silicon Valley, and it will likely make waves in Hollywood, too.

PC companies and software makers have for years been negotiating with major film studios to allow consumers to receive, swap and share movies and other premium content around the home. The studios have become much more open to adapting their products to home networks in recent years, but fears about piracy and control over content remain. As a result, many video-on-demand companies, such as Akimbo, don't deliver films that were recently shown in theaters; instead, they offer consumers fishing shows and cable cast-offs.

However, the newfound partnership between Apple and Intel--on Monday, Apple is expected to announce that it will begin adopting Intel chips in its PCs in 2006--could win the cooperation of the entertainment conglomerates.

Apple paved the way for legitimate music sales over the Internet through the iPod and its iTunes music site. iTunes' technology, and the contractual terms behind it, have become something of an inspiration, if not a template, for further deals. Since iTunes, several other companies have launched efforts to sell songs online.

Intel, meanwhile, has expended extensive energy to woo Hollywood to IT technologies. The company sponsors the Producers Guild Award dinner, for instance, and broadcast a film over WiMax at this year's Sundance Film Festival. Actor Morgan Freeman has made cameo appearances during keynote speeches by Intel execs. Later this year, Revelations Entertainment, started by Freeman and run by engineer Lori McCreary, will release a film simultaneously in theaters and on the Internet.

(Excerpt) Read more at news.com.com ...


TOPICS: Technical
KEYWORDS: apple; intel

1 posted on 06/05/2005 4:27:56 PM PDT by Panerai
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We don't even know yet if the rumors are even true. We shall find out tomorrow (Monday), during the WWDC.


2 posted on 06/05/2005 4:33:42 PM PDT by oolatec
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To: Panerai

Apple uses x86 architecture processors in it's Airport devices. I have a hunch that all this brouhaha is about switching THAT to Intel. Which leaves a whole lot of egg on CNET's face.


3 posted on 06/05/2005 4:35:16 PM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: oolatec; Izzy Dunne

NY Times now confirming as well.


4 posted on 06/05/2005 5:14:16 PM PDT by Golden Eagle
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To: Golden Eagle
NY Times now confirming as well.

Oooooh, well THERE's a bastion of credibility...

5 posted on 06/05/2005 5:29:14 PM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Izzy Dunne

Since egg on the face is what you called for, it just may be exactly what you get.


6 posted on 06/05/2005 5:30:20 PM PDT by Golden Eagle
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To: Bush2000; antiRepublicrat; Action-America; eno_; Glenn; bentfeather; BigFinn; byset; Bubba; ...
Another. This time confabulating the Apple -> Intel rumor in to a Hollywood connection... although what Intel processors have to do with convincing Hollywood that their movies would be more secure is a bit questionable... no, a lot questionable!

PING!

If you want on or off the Mac Ping List, Freepmail me.

7 posted on 06/06/2005 1:06:50 AM PDT by Swordmaker (tagline now open, please ring bell.)
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To: Golden Eagle
This thing has been sooooo overblown. The original report said something like "Apple talks to Intel about using Intel chips".

Well, gee. Intel makes lots of chips. All kinds. Apple already uses some, they could use more.
Even if they use PROCESSOR chips from Intel, it just could be that Apple could license Intel to manufacture the existing PowerPC chips, or some future PPC design. Intel has the fab facilities, Apple has the need.

A lot of people have jumped to a lot of conclusions.

It's also possibly a PR move - Last Thursday, nobody was talking about the WWDC keynote. Now a lot more people are.

8 posted on 06/06/2005 5:55:18 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Swordmaker

Apple could build a completely new stand alone device for video using Intel chips...


9 posted on 06/06/2005 6:50:16 AM PDT by tubebender (Growing old is mandatory...Growing up is optional)
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To: Swordmaker

Odd. I thought ILM, Pixar, etc, already used PPC-based platforms.


10 posted on 06/06/2005 9:03:55 AM PDT by SunkenCiv (FR profiled updated Tuesday, May 10, 2005. Fewer graphics, faster loading.)
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