Posted on 06/02/2005 9:32:52 AM PDT by hispanarepublicana
Tech reclaims identity with renamed student newspaper, 'Daily Toreador' BY ELLIOTT BLACKBURN AVALANCHE-JOURNAL
They realized it last fall during the tense announcement of a prestigious journalism award, editor Joey Brink said.
"They started out, 'University Daily'," Brink said. "And then they said, 'Kansas'."
Texas Tech University's student newspaper returned to its roots Wednesday, officially changing its masthead to The Daily Toreador on its first summer issue.
A group of students and faculty members began pushing for the change last fall, hoping to find a name that could be immediately identified with Texas Tech, Brink said.
"The name the University Daily is very, very generic," said Brink, who will be the editor-in-chief of the Toreador in the fall. "It really doesn't describe what we can be."
The name change coincides with the paper's 80th year of publication. The Toreador was the student publication for Texas Technological College, and complemented the original school mascot, the Matadors.
The student paper was renamed The University Daily in 1965 during a movement to rename the school Texas Tech University.
Daily is included in the new name because the original Toreador was only published three times a week, assistant student media director Dawn Zuerker said. The paper will continue to be student run and produced, she said.
Focus groups on the name change were held this spring and the student media committee, a group of 12 faculty and student members, approved the name change in May, Zuerker said.
Zuerker expected most in the Tech community would greet the changes positively.
"It's going to take a little while for them to understand what the Daily Toreador is, and to even pronounce it," Zuerker said. "But it makes it much more recognizable than just being generic."
To comment on this story:
elliott.blackburn@lubbockonline.com 766-8722
brian.williams@lubbockonline.com 766-8717
Guns Up Ping!
PS to non-Raider lurkers: It's pronounced TOR-ee-uh-dor.
But . . . but . . . toreadors are mean to bulls. Sure, the bulls are males, and therefore probably blameworthy themselves. But even so, it's so . . . cruel!
Pagin
Whoops, meant to end the preceding tongue-in-cheek post:
Paging PETA!
I know.....don't you love the un-PC-ness of it all?
Nah, they missed it. Shoulda been the Flying Tortilla.
That may be how it's pronounced before the first beer, but after three or four beers, in mixed company, students should be advised to just call it the student newspaper.
Drinking? In Lubbock? Surely you jest!?!
I like the name but I wonder if the change has more to do with having a Hispanic sounding title rather than returning to tradition.
Believe me....they way most Techsans feel about the Conquistador/Matador/Toreador/Spanish Rennaissance Architecture deal (and the way we pronounce it); Hispanic-sounding is not what first comes to mind. Besides, don't you know that the whole Spanish Conquistador deal is the most un-PC of all un-PC to the "Latino" or "Chicano" Aztlan movements? They don't consider themselves "Hispanic" and they resent their own Spanish Heritage. Never never confuse Spanish heritage with Mexican heritage. Salma Hayek and Penelope Cruz were doing a joint interview once, and someone asked Penelope how she felt about being a Mexican actress (she's from Spain). She cringed as if the guy had just handed her a cockroach.
Do you think it cost the Journalism Dept/School of Mass Com $450,000 to come up with the name change? ( ;
LOL.
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