Some of those FHM pics are real dumb of her to allow, like the one with her ass crack exposed. However, it's part of the game. NASCAR is running a Sexiest driver on the nascar.com sitre. same kind of thing. Sex sells, racing promoters know it.
She has an image to sell, and win or lose, she is selling it and people are buying it. Look at the size of this thread as evidence.
No other 4th place Indy finisher has ever created this much press, except that massively firey crash 40 +/- years ago Was it Salt Walther?)
I think Salt Walther was involved in one of the big crashes in 1973. He survived, but somebody else - Art Pollard? - was killed in practice, I think. Or was that the year Swede Savage was killed in the race, in that huge fireball? (Actually, he lingered about a month before dying.)