.....Then again, the patient may be terminal .....
The decline and fall of Rome took 400 years or so. I would hope the decline and fall of the MSM could take a while less. The terminal disease is not adequately debilitating to suit me.
You are correct in your chicken and egg thought. As we have progressed in our efforts to illuminate the masses and perhaps tilt at windmills it seems to me that a shift in point of attack is in order. The masses are no longer innocent. A realization of MSM bias is pretty general.
I favor going after the bosses. The goal would be to have them ostracized from polite society. When there is a gathering, good people would shun the MSM boss. If he walks down the street, people would hug the biulding to avoid him. "Oh, he's the publisher of the New York Times, the one who lets his people tell all those lies."....That's the attitude to be developed.
Tall order bert. And of course you realize they don't hang with polite society anyway. Their circle consists of "enlightened" dolts who always look like they smell something funny in the rare instances they venture into the red areas, not realizing it's their own foul stench they smell when they hit the fresh air. I can't see anything changing their hero status in the teeming cesspools they seem to thrive in. Could be wrong.
If however you're talking about flyover country, there may be some possibilities. I wouldn't know where to begin; have you given it some thought?
FGS