People probably
were judging Sweden based on
their bikini team!
Posted on 05/27/2005 2:08:29 PM PDT by anguish
Sweden has topped the rankings in an international survey of the top nation brands.
People around the world see the Swedish government as the most trustworthy administration in the world, the Swedish people as the world's most hospitable, and think of Sweden as the best place in the world to live and work.
The findings were made in the Anholt-GMI Nation Brands Index, a survey of 10,000 consumers in ten countries. They were asked for their impressions of the United States, Britain, Sweden, China, Italy, Germany, South Korea, Russia and Turkey.
The report's author, Simon Anholt, says Sweden is "almost universally admired".
"Its brand image boasts a rare combination of stable and responsible governance, honest and trustworthy people, successful cultural exports, a prime location for investment, and yet isn't seen as boring or predictable, but young and dynamic."
Sweden was followed in the rankings by Britain, with America sharing fourth place with Germany. Turkey and Russia prop up the bottom of the table, with many people having a particularly poor impression of Russia.
One measure in which Sweden did particularly well was hospitality. Swedes were viewed as the most hospitable people out of all the nationalities included in the survey, and Sweden (perhaps not coincidentally) was seen as the second most attractive tourist destination after Italy.
The respondents described Sweden as 'fascinating', 'exciting', and 'romantic'. Many of those questioned had heard of the Ice Hotel.
The report pointed out, however, that popular tourist destinations such as France and Australia had not been included in the survey.
Equally positive for Sweden was its high placing in the investment rankings. It was seen as the second most attractive place to invest in, behind the United States. When people were asked where they would most like to live and work, Sweden came out on top.
That Sweden came top in rankings of good government may come as something of a surprise to opposition Moderate Party leader Fredrik Reinfeldt, but he can take comfort from the fact that most people responding to the survey were probably judging Sweden from a position of complete ignorance.
"It is unlikely that many of our respondents would be able to name a member of the Swedish government, or identify the party currently in power: these scores are almost certainly pure brand image, and appear to require little substantiation," says Anholt.
Nevertheless, when it comes to brand names, it's the feeling people have that counts. This particular Swede wants to thank all ignorant people out there! ;)
Swedish-hooray-for-ignorance-Ping :)
I don't know anything about the Swedish government, but I sure love my Volvo.
Just steer clear of Malmo if you visit.
Go live there and try to start a business...they will tax you to death in the "socialist paradise". I'd much rather live in the US, thank you.
Must be the bikini team.
People probably
were judging Sweden based on
their bikini team!
It's funny, nowadays when I see or hear 'Sweden' I think of fossilized socialist retards like Hans Blix. Before he entered my consciousness, I thought more of them as Nazi Germany's "favorite neutral" during WWII, as a place that Goering & co. found very amenable to providing massive quantities of iron ore and useful idiots..... I believe it was a Swedish diplomat who was told personally by Hitler 6 months before the invasion of Poland that if the Poles did not submit to his every whim they would be smashed out of existence. The wise diplomat told Lord Halifax (Britain) that he was sure Hitler was just being an excitable little corporal and didn't mean anything by it.....
They were asked for their impressions of the United States, Britain, Sweden, China, Italy, Germany, South Korea, Russia and Turkey.
Not quite
Damn, I started #8
before I saw yours, but I
wasted time with pics!
IKEA s-cks, so does Volvo.
People probably were judging Sweden based on their bikini team!As a Swede, and citizen of a socialist country, I should be able to claim the bikini team as mine (well, public property anyway)! Bwahaha! ;)
bttt
Volvo is owned by Ford Motor Company. They were on the verge of bankruptcy when Ford acquired it.
"This particular Swede wants to thank all ignorant people out there! ;)"
I know next to nothing about almost everything, but love Sweden!
Hmmm?
I thought the Swedes were mostly known for early porn; tacky, postmodern furniture; and ugly, boxy cars
I'm curious what your beef with Volvo is. A guy I know was in a wreck in a Volvo, and later the Highway Patrolman told him he had never pulled a dead body from a Volvo. They are very safe, which is one of the most important things I can think of for a vehicle. Especially when you consider the high number of idiots on the road.
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