"But don't forget, they had to run prime time ads on the MSM."
Yes, that's a good point, too. There may come a time when conservatives have to sue to get their ads out. Which is fine. Imagine the hits the old media would take if a swiftboat group had to sue for its ads to be seen! Imagine the curiosity that would generate.
There is the internet too. I have a feeling that as new generations reach maturity, the MSM becomes less important. FR for instance had a measurable impact on the last election, IMO.