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Mr. Whipple Nearly Runs Out of Charmin December 31, 1995
CINCINNATI (AP) -- Mr. Whipple thought he had lost the roll of a lifetime.
Dick Wilson, the actor who spent 25 years exhorting shoppers to please not squeeze the Charmin, found himself with nothing to squeeze when his free lifetime supply of bathroom tissue inexplicably ended last month.
"They sent me a case or two every month. All of a sudden it just stopped, and I don't know why," Wilson, 79, said Friday in a telephone interview from Henderson, Nev. "I thought maybe I should write them a Happy Christmas card, because maybe they thought I was dead."
A spokesman for Procter & Gamble Co., the Cincinnati-based maker of Charmin, said the company was not aware of Wilson's paperless plight until it was mentioned in a story in Friday's USA Today.
Spokesman Mark Leaf said P&G is not sure why the shipments stopped, but he promised that they will resume immediately.
"It certainly was nothing intentional," he said. "He IS Mr. Whipple, and always will be Mr. Whipple, and certainly we want to make sure that nothing but Charmin goes in his bathroom."
Wilson, who last appeared in a Charmin commercial in 1990, is retired and lives with his wife in Nevada. He said he's still recognized almost daily as the mild-mannered, mustachioed grocer with bifocals and a bow tie.
"People say to me on the streets, `Hey, don't squeeze the Charmin,"' Wilson said. "I tell them, `Hey, you can squeeze whatever you want."'