| Employees will be taught what blogging is, and they will be guided on what is appropriate blogging content.
Phrases like "You're a commie!" and "Put down the crack pipe, butt-boy" that the Microsoft shills use will never make it into the IBM Style Manual. They are just too stuffed-shirt to do battle with online thugs. |
<== Old IBM New ==>
"It'll never work. IBM is no fun. You watch, they'll send a bunch of guys in here wearing white shirts and ties, saying things like, "Good day, Sir."
Your concept of IBM employees is about twenty years out of date. The only time I've worn a suit is at my employment interview in 99'. The rule here in Boulder is business casual but everyone ignores it. We're talking seriously casual. Of course these are Uber-Nerds and are allowed a certain amount of latitude.
IBM knows it needs to repair it's reputation, and downplay its association with the rabid free software guys, and will obviously send out their most cordial tech writers to spin their controversial message into the most positive light.
But most people aren't buying it these days, Apple and Dell are on the upswing and IBM and Red Hat dropping like a rock. While these fresh faces they'll surely be promoting may get them some airtime, not everyone is convinced this move from top-of-the-line hardware into pie-in-the-sky support is a good one for IBM. They can continue to preach that message all they want, but it is that very message that is leading to their downfall.
ROFL!!!
It'll never work. IBM is no fun. You watch, they'll send a bunch of guys in here wearing white shirts and ties, saying things like, "Good day, Sir."