Actually I like Lubbock, and Abilene, Amarillo, Midland, Sweetwater, etc. (my nose isn't so fond of Hereford, though.) Good conservatives. I'd gladly live in Lubbock if my work was moved out there. Love the Tech football coach and his disdain for the media, his persona, and the way he gives interviews like he just woke up and couldn't care less. Drives the media nuts.
But never miss a chance to rib a rival school. Just trying to start another riot in the Tech stands (and I'm not even an Aggie...)
I would live in Lubbock again as well - but can't say the same for Sweetwater......;^)