Posted on 05/02/2005 1:19:45 PM PDT by Uncledave
Press Release Source: Los Angeles Times
Los Angeles Times Reports March Circulation Monday May 2, 3:00 pm ET
LOS ANGELES, May 2 /PRNewswire/ -- For the six months ended March 31, 2005, the Los Angeles Times reported Monday-Saturday average daily circulation of 907,997, a decline of 6.5 percent compared with the prior year, and Sunday circulation of 1,253,849, a decline of 7.9 percent from the prior year, according to figures filed with the Audit Bureau of Circulations, subject to audit.
Excluding the effect of a reduction in third-party bulk sales, daily circulation would have declined 5.2 percent and Sunday would have declined 4.7 percent.
"These circulation declines are driven by the same issues that impacted our September circulation statement," said Jeffrey M. Johnson, Los Angeles Times executive vice president and general manager, who will become president, publisher and CEO on June 1. "These include the transition to more targeted sales channels from a heavy reliance on telemarketing and the decision to deliberately reduce certain types of circulation, such as third-party bulk sales. The reality is that it takes two six-month reporting statements to cycle through these changes.
"The Los Angeles Times continues to deliver the largest audience in Southern California with an average daily readership of 2.4 million and 3.5 million on Sunday, according to Scarborough 2004 Los Angeles Report. To strengthen this market position, we're investing in various strategies and programs to increase readership that should begin to show results in September," added Johnson.
The Times has taken the following actions:
* Launched a comprehensive $10 million consumer marketing campaign, including brand advertising and direct marketing efforts. * Appointed a veteran newspaper circulation executive to a newly created position of senior vice president, circulation to focus entirely on circulation sales and distribution. * Began executing new circulation programs to grow late-week circulation and Sunday readership.
"These investments are good examples of our long-term commitment to growing quality, responsive readership that delivers results to our advertisers," said Johnson.
The Los Angeles Times, a Tribune Publishing company, is the largest metropolitan daily newspaper in the country and the winner of 37 Pulitzer Prizes, including two this year. The Times publishes five daily regional editions, including the Los Angeles metropolitan area, Orange and Ventura counties, the San Fernando Valley, and an Inland Empire edition covering Riverside and San Bernardino counties as well as a National edition. Additional information about The Times is available at www.latimes.com/mediacenter.
Maybe there's a declining demand for liberal propaganda.
El Tiempos De Los Ángeles
The English speaking people who are leaving? LOL......
What, they aren't counting sales to recycling plants or pulp mills any more?
And sometimes a fight....
Yes, and that adds to the entertainment quality as well...
Maybe that's why they've started including articles like this on their pages:
http://freerepublic.com/focus/f-news/1394673/posts
"they're losing readership because they are biased and publish fiction. And we're tired of it."
Meanwhile, they're doing tradeouts of ad space - swapping print space for air time on talk radio, I've heard the spots on KFI. But talk radio is going strong, unlike the Red Dead Tree Media.
WHOA! Just made up my new tagline.
Exactly. Why should filthy money or circulation numbers be involved ? If its gonna be a paper for the people, it oughta be free.
Maybe they will figure out a way to make the public pay for it.
Our herd was wiped-out by 'mad cow' disease, so we don't need your bull anymore LA Times.
Maybe they will figure out a way to make the public pay for it.There you go! That's what true socialism is all about. Not doing things for free, but rather, on the backs of slaves.
Let's all remember the 907,997 Daily and 1,253,849 Sunday figures and then in six months and one year see what
$10Mil buys them. Should be interesting.
* Launched a comprehensive $10 million consumer marketing campaign, including brand advertising and direct marketing efforts.
I've received 4 solicitations in the mail from the Times in the last 6 months. Each time I've taken their Business Reply Envelope, filled it with scrap paper and mailed it back to them.
Eventually, they've reached everybody who believes the newspaper editor and staff are the smartest, fairest, most unbiased people in the world -- and should be obeyed without question -- and people are willing to consider other sources of information, including and especially their own commonsense, which countless experts, studies and polls the newspaper has underwritten, have incontrovertibly proven should never be trusted. That's what newspapers are for -- once people are out of schools. To do their thinking and speaking for them.
Eventually, they've reached everybody who believes the newspaper editor and staff are the smartest, fairest, most unbiased people in the world -- and should be obeyed without question -- and people are willing to consider other sources of information, including and especially their own commonsense, which countless experts, studies and polls the newspaper has underwritten, have incontrovertibly proven should never be trusted. That's what newspapers are for -- once people are out of schools. To do their thinking and speaking for them.
They are leftists to the core...it's time that they are shown the door
For DemocRATS they're shilling shamelessly
It isn't too surprising...they're losing advertising
They are going down in flames, the poor L.A. TIMES
The gig is almost up for the L.A. TIMES
Let us bid a fond farewell to the L.A. TIMES
They are really out...out to lunch without a doubt
The gig is almost up for the L.A. TIMES
They had tried to stop FR...but they did not get very far
The FReepers grew...they're stronger every day
It isn't too surprising...they're losing advertising
They are going down in flames, the poor L.A. TIMES
The gig is almost up for the L.A. TIMES
Let us bid a fond farewell to the L.A. TIMES
They are really out...out to lunch without a doubt
The gig is almost up for the L.A. TIMES
Lessons they refuse to learn...it's for the truth their readers yearn
And now they can't give it away for free
It isn't too surprising...they're losing advertising
They are going down in flames, the poor L.A. TIMES
The gig is almost up for the L.A. TIMES
Let us bid a fond farewell to the L.A. TIMES
They are really out...out to lunch without a doubt
The gig is almost up for the L.A. TIMES
Oh, the poor L.A. TIMES...oh, the poor L.A. TIMES
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