* Launched a comprehensive $10 million consumer marketing campaign, including brand advertising and direct marketing efforts.
I've received 4 solicitations in the mail from the Times in the last 6 months. Each time I've taken their Business Reply Envelope, filled it with scrap paper and mailed it back to them.
If their circulation is plummenting despite this relatively recent agressive sales effort then they must really be husting. Awwwwwwwwwwwwwwwwwwww!